Performance Marketing / Social media

Senior Marketing Executive

Location :  kolkata

Experience : 3–4 years

Industry : Service / Staffing / Skill Development

Employment Type : Full-time | Work from Office

About the Role

We are seeking a creative yet data-driven Senior Marketing Executive to lead our digital, performance, and social media marketing initiatives , along with supporting offline branding and events . The ideal candidate will have a strong understanding of integrated marketing campaigns and performance optimization, especially within the service industry.

Key Responsibilities

Digital & Performance Marketing

Strategize and execute high-ROI paid campaigns across Google Ads, Meta Ads, LinkedIn, etc.

Manage end-to-end performance campaigns :

Lead generation, CPL & CPA optimization

Remarketing and lookalike audience targeting

A / B testing to boost conversions

Conduct SEO / SEM activities , keyword planning & web traffic analysis

Create and optimize landing pages aligned with campaign goals

Track & report performance using Google Analytics, Meta Business Suite, CRM dashboards

Social Media Marketing

Manage and grow social media presence on LinkedIn, Facebook, Instagram

Plan and execute social media campaigns — from strategy and content creation to community engagement

Coordinate with design and copy teams for post creation

Develop engaging content (posts, stories, reels, videos)

Handle business page enquiries and maintain brand consistency through storytelling

Track engagement, reach, follower growth, and lead conversions

Offline & Event Marketing

Plan and execute branding events, workshops, and BTL activities

Coordinate with vendors for event branding, collaterals, and promotions

Support the sales team with marketing tools — brochures, standees, flyers, etc.

Requirements

kills & Qualifications

Graduate / Postgraduate in Marketing, Mass Communication, or related field

3–4 years of relevant experience (preferably in service / staffing / skill development industry)

Hands-on expertise in :

Performance Marketing (Google & Meta)

Social Media Management

SEO / SEM & Analytics Tools

Content Planning & Coordination

Strong communication and presentation skills

Balanced creativity and analytical thinking

Ability to manage multiple campaigns with strict deadlines

Benefits

For More deatils call Monali @ r forward cv @