Associate Director, Product Marketing & GTM (Demand Generation)

Associate Director, Product Marketing & GTM (Demand Generation)

Remote] | Full-time I Bangalore

About the company :

OneReach.AI offers a leading B2B SaaS Agentic Automation and Orchestration platform to help organizations orchestrate advanced multimodal AI agents that elevate employee and customer experience. We are a team of hundreds of AI scientists, researchers, software developers, data scientists, mathematicians, UI / UX analysts, engineers, technologists, and sales and marketing professionals. With customers ranging from Fortune 1000 enterprises to other marquee brands and industry leaders, OneReach.AI is rated as a leader by major industry analyst firms, such as Gartner, Forrester, and IDC. Generative Studio X (GSX) powers over 1.5 billion conversations per year and is trusted by leading brands; 80% of our users are non-developers. Visit https : / / onereach.ai to know more.

About the Role :

This is an exciting opportunity for B2B SaaS marketing professionals having expertise in product marketing and GTM / Demand Generation to be part of a growing and global marketing team and an innovative organization embarking on the next phase of its growth. OneReach.ai boasts of a great culture empowering individuals and teams, values work-life balance, and encourages innovation. Agentic AI is right now the fastest-evolving segment in enterprise IT and this is a great opportunity to be a part of an organization innovating at a rapid pace with a leading B2B SaaS Agentic AI Automation and Orchestration platform.

This is a remote position open for Bangalore location only.

Key Responsibilities :

• Product Marketing : Contribute to product marketing initiatives, including differentiated messaging and positioning, product marketing asset development, competitive intelligence, and sales enablement. Develop a sound understanding of the Onereach.ai product portfolio and be an expert in ideal customer profiles (ICPs), pain points and challenges of enterprises looking to adopt Agentic Automation & Orchestration platforms, and mapping those to key features and capabilities of the OneReach.ai product portfolio.
• GTM Strategy : Develop and execute go-to-market (GTM) plans for various regions and market segments (mid-market and large enterprises). This includes which marketing channels and programs to use for driving Demand Generation (Top Funnel Creation).
• Demand Generation and Marketing Programs : Manage marketing campaigns across different channels (paid digital, events, webinars, social, content marketing, organic etc.) to drive product awareness and adoption, and demand generation (Top Funnel Creation). Use marketing analytics dashboards to review performance and continuously optimize individual marketing campaigns.
• Cross-functional Collaboration : Collaborate with the wider Marketing, Product, Sales, Engineering, and Customer Success teams to execute impactful marketing programs.

Requirements & Qualifications :

Why Join Us?

How to Apply?

Interested? Apply now or DM us for more details!