Lead Generation & Growth :
- Drive multi-channel lead generation via partnerships, events, LinkedIn, Instagram, outbound email / LinkedIn outreach, and paid digital ads
- Develop and optimize ROI-driven marketing plans targeting B2B clients
Brand & Campaign Strategy :
Own brand positioning and strategy to establish market differentiationPlan and execute marketing campaigns aligned with business goalsManage end-to-end event marketing, including corporate and industry eventsContent & Client Engagement :
Oversee content marketing strategy to engage and nurture prospectsCollaborate with sales for client engagement initiatives and sales enablementTechnology & Innovation
Leverage AI-based marketing tools and automation to improve efficiency and outcomes(ref : iimjobs.com)