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Semantic - Marketing Specialist
Semantic - Marketing SpecialistTynksight Technologies Pvt ltd • Pune, India
Semantic - Marketing Specialist

Semantic - Marketing Specialist

Tynksight Technologies Pvt ltd • Pune, India
30+ days ago
Job description

Were looking for a strategic and hands-on Marketing Specialist to drive brand growth, lead campaigns, and shape our go-to-market strategies.

  • You will oversee the marketing function, manage a small team, and work cross-functionally with sales, product, and design teams to deliver measurable business results.

Key Responsibilities :

  • Develop and execute comprehensive marketing strategies to drive awareness, engagement, and pipeline growth.
  • Lead end-to-end campaign planning from ideation and content development to performance analysis and optimization.
  • Manage digital channels (SEO, SEM, email, social media, website) and ensure consistent brand messaging across all platforms.
  • Collaborate with product and sales teams to craft effective go-to-market strategies and support product launches.
  • Conduct market research, competitor analysis, and customer segmentation to identify new opportunities.
  • Lead, mentor, and grow a high-performing marketing team.
  • Track, report, and communicate campaign performance and marketing KPIs to leadership.
  • Qualifications & Skills :

  • Master's or Bachelors degree in Marketing, Business, Communications, or a related field.
  • 5-8 years of relevant marketing experience, with at least 2 years in a leadership or team management role.
  • Proven success in driving measurable growth through integrated marketing strategies.
  • Strong understanding of digital marketing, content marketing, and demand generation.
  • Excellent communication, analytical, and project management skills.
  • Experience with marketing tools such as HubSpot, Google Analytics, SEMrush, Meta Ads, or similar platforms.
  • Creative thinker with the ability to translate insights into impactful campaigns
  • (ref : iimjobs.com)

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    Marketing Specialist • Pune, India

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