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BosonTech - Marketing Head - Digital Marketing
BosonTech - Marketing Head - Digital MarketingBOSONTECH IT SERVICES PRIVATE LIMITED • Mumbai, India
BosonTech - Marketing Head - Digital Marketing

BosonTech - Marketing Head - Digital Marketing

BOSONTECH IT SERVICES PRIVATE LIMITED • Mumbai, India
22 hours ago
Job description

1. Digital Marketing Leadership

  • Lead performance marketing across Meta, Google, YouTube & remarketing channels.
  • Build strong content calendars, creative briefs, and storytelling across all platforms.
  • Track analytics, optimize ROAS, CAC, and drive growth-focused campaigns.

2. Website & E-Commerce Management

  • Manage and optimize Shopify / WordPress websites for both brands.
  • Oversee UI / UX improvements, SEO, landing pages, funnels, CRO, and cart recovery.
  • Ensure seamless product listings, reviews, tracking & conversions.

    • 3. Influencer & Creator Marketing

  • Build partnerships with key influencers in wellness, gifting, food, lifestyle & fitness.
  • Manage paid + barter collaborations, briefs, timelines, and performance metrics.
  • Develop ambassador and affiliate programs.

    • 4. Brand Collaborations

  • Identify and close brand-to-brand collaborations with wellness brands, lifestyle companies, fitness studios, cafes, hotels, coworking spaces, and corporate partners.
  • Build cross-promotional campaigns to drive visibility and sampling.
  • Manage co-branded packaging, co-created SKUs, bundling projects & festive tie-ups.
  • Create partnerships for giveaways, launches, events, and online + offline activations.

    • 5. Exhibitions, Events & Activations

  • Plan and execute all exhibitions, B2B fairs, pop-ups, and brand events.
  • Handle booth design, logistics, sampling strategy & lead capture.
  • Coordinate product displays, banners, and brand experience elements.

    • 6. Brand Strategy & Growth

  • Lead brand communication, festive campaigns, and launch strategies.
  • Work directly with the founders on brand positioning and expansions.
  • Ensure consistency across digital, packaging, product & offline touchpoints.
  • Strong experience in digital marketing + influencer marketing + brand collaborations
  • Experience in FMCG, wellness, D2C, lifestyle, or gifting categories
  • Excellent creative judgment, communication skills & leadership qualities
  • Hands-on with Meta Ads, Google Ads, Analytics, SEO & CRM
  • Ability to manage agencies, freelancers, production teams & event vendors
  • Strong project management for exhibitions and product launches

    • (ref : iimjobs.com)

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    Digital Marketing • Mumbai, India

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