ASSISTANT MANAGER -DIGITAL MARKETING

Industry- Fashion Apparels ( mandatory)

Core Responsibilities

1. Campaign Strategy & Execution : Plan, execute, and optimize paid marketing campaigns across Facebook, Google, and other performance channels with a primary focus on customer acquisition and ROI.

2. Media Buying & Budgeting : Manage ad budgets effectively to achieve KPIs such as ROAS, CAC, and conversion rate while scaling high-performing campaigns.

3. Ad Creative Collaboration : Work closely with design and content teams to develop compelling creatives and ad copies tailored for different audience segments.

4. Audience Targeting : Create and refine audience strategies using lookalike, retargeting, interest, and behavioral segments to maximize efficiency and engagement.

5. Performance Analysis : Monitor campaign performance, derive insights through dashboards and reports, and make data-driven decisions for continuous optimization.

6. A / B Testing : Execute structured A / B tests for creatives, copies, landing pages, and audience segments to improve campaign effectiveness.

7. Landing Page Collaboration : Partner with product and design teams to optimize landing pages for improved quality scores and conversion rates.

8. Market & Competitor Analysis : Stay updated with industry trends, consumer behavior, and competitor activities, especially within the ethnic fashion e-commerce space.

9. Reporting & Insights : Regularly share insights, learnings, and performance summaries with stakeholders and recommend future course of action.

10. Tool Proficiency : Utilize tools such as Shopify Analytics, Google Analytics, Meta Ads Manager, Google Ads, and third-party analytics platforms to drive performance excellence.

Knowledge and

skill set

• Bachelor's degree in Marketing, Business, Fashion Merchandising, or a related field.
• 4–5 years of hands-on experience in performance marketing, specifically in the ethnic fashion e-commerce or D2C sector.
• Proven track record of managing and scaling Facebook and Google ads with measurable results.
• Strong analytical skills with the ability to interpret large data sets and translate findings into actionable strategies.
• Deep understanding of digital marketing metrics, attribution models, and funnel optimization.
• Familiarity with e-commerce platforms like Shopify, WooCommerce, or Magento is a plus.
• Passion for fashion, especially ethnic and cultural wear, with an understanding of market nuances and trends.
• Strong communication and collaboration skills to work effectively with internal and external teams.
• Experience with performance tracking, retargeting, and audience segmentation tools.