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Lead - GTM Strategy

Lead - GTM Strategy

ConfidentialBengaluru / Bangalore
11 hours ago
Job description

Lead - GTM Strategy is responsible for developing effective monetisation-strategy for Glance Media offerings as a Brands Solution Specialist. This individual is expected to understand client business goals, challenges and opportunities, map the solutions with a mix of relevant Glance offerings, and help our advertisers achieve their marketing goals.

Key Responsibilities

  • Work with the GTM, creative and client solutions teams to support business teams for diverse set of clients to discover and identify their mobile marketing challenges and opportunities
  • Design effective and efficient solutions utilizing Glance Lock Screen Media offerings (Display, Video, Interactive Units) along with Gaming Content solutions, geared towards the client s desired outcome, thoroughly understanding business and technical challenges of the client and leveraging the expertise of mobile marketing.
  • Articulating Glance Media Content offerings to brands agencies via training workshops.
  • Work closely with the Sales, Marketing, and Client Services teams to ensure the success of every client deal, leveraging internal resources / insight and collecting feedback.
  • Build high impact presentations driven by extensive research creative storytelling
  • Enable and push the Sales Managers with programs developed by you (based on insights, product solutions and identifying areas of impact) that will be employed to win business

What we re looking for :

  • A proven track record of content marketing, brand marketing, media planning strategy roles in a fast-paced and ever-changing business environment.
  • Creative thinker, energetic and passionate self-starter who can work independently without a lot of oversight and direction
  • Proficiency of brand marketing frameworks and simplifying complex information or concept into easily graspable information
  • Must possess the ability to quickly grasp business concepts and absorb / utilize market research
  • Comfort working in a fast-paced, distributed manner having to liaise with stakeholders across multiple teams, entities, and geographies with very precise timelines
  • Strong communication skill - oral written (i.e. brand storytelling, workshop facilitation)

    • Required Qualifications :

  • Experience : 4+ years experience and / or exposure to combinations of fields of business solutioning consulting, digital advertising, media planning, pre-sales.
  • Education : Bachelors degree (MBA preferred)

    • Skills Required

    Workshop Management, Marketing, Collaboration, Client Management, Presentation Skills

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    Strategy Lead • Bengaluru / Bangalore