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Lotus Interworks
Manager - Product Marketing (6-8 Yrs) Delhi Ncr/noida (marketing/pr/advertising)Lotus Interworks • Varanasi, IN
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Manager - Product Marketing (6-8 Yrs) Delhi Ncr/noida (marketing/pr/advertising)

Manager - Product Marketing (6-8 Yrs) Delhi Ncr/noida (marketing/pr/advertising)

Lotus Interworks • Varanasi, IN
6 days ago
Job description
Key Responsibilities1 Drive Feature Product Adoption Plan and execute go-to-market GTM and in-app communication strategies to increase awareness and usage of new or underutilized product features 2 Convert User Insights into Messaging Analyze user behavior and pain points to craft clear value-led positioning and messaging for features and product experiences 3 Plan Execute Cross-Channel Campaigns Run CRM in-app and creative communication campaigns to educate users highlight feature benefits and improve engagement 4 Measure Optimize Performance Track feature usage conversion and retention metrics to identify gaps and refine messaging funnels or user journeys 5 Collaborate with Cross-Functional Teams Work closely with Product Data Design and Lifecycle Marketing teams to ensure consistent communication and seamless product experience delivery Key Expected Outcomes- Demonstrable growth in feature and overall product adoption across the platform - Smooth and timely GTM execution for new feature launches - Clear consistent product communication across all channels and user segments - Data-backed continuous improvement informed by user feedback and performance insights - Strong collaboration and alignment between Product Lifecycle and Design teams ensuring efficient rollouts and improved user experience Must-Have Requirements- 6-8 years of experience in Product Marketing Lifecycle Marketing or similar roles in digital-first app-led businesses OTT consumer tech or subscription-based models preferred - Strong understanding of user behavior adoption funnels and product usage patterns - Hands-on experience executing CRM and in-app communication campaigns - Analytical mindset with the ability to interpret funnel metrics and convert insights into action - Excellent communication and stakeholder management skills - Strong written and verbal communication with clarity in user-facing messaging - Ownership mindset with end-to-end accountability for campaign planning and execution - Understanding of digital platforms and OTT ecosystems Should-Have Requirements - Experience working in OTT entertainment or consumer-tech environments with knowledge of content-driven user behaviors - Working knowledge of CRM tools such as Clevertap MoEngage Braze or WebEngage - Familiarity with analytics tools Amplitude Mixpanel GA4 - Exposure to A B testing and experimentation frameworks - Comfort with data visualization platforms such as Appsflyer Metabase Looker or Power BI - Understanding of lifecycle communication and retention-focused strategies - Ability to review or create campaign creatives with strong narrative alignment - Curiosity and storytelling capability to translate product features into user benefits Good-to-Have Requirements - Prior experience in driving feature adoption or contributing to product-led growth initiatives - Experience working in high-growth data-driven startup environments - Familiarity with marketing automation and experimentation tools - A creative eye for content communication and user experience design Success Metrics - Feature Adoption Rate of users engaging with new features 7-day 30-day adoption - Feature Retention Rate Repeat usage of adopted features - Campaign Engagement Metrics CTR CVR and engagement uplift from CRM in-app campaigns - Time-to-Launch Efficiency Speed and accuracy of GTM execution - User Awareness Improvement in survey scores or reduction in support queries - Cross-Functional Alignment Execution efficiency with Product Data and Design teams - Impact on Retention Watch Hours Contribution of product marketing efforts toward user engagement KPIs ref updazz com
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Manager - Product Marketing (6-8 Yrs) Delhi Ncr/noida (marketing/pr/advertising) • Varanasi, IN

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