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AEP RT CDP Expert ( Full-time at a Fortune 500 tech MNC )
AEP RT CDP Expert ( Full-time at a Fortune 500 tech MNC )HARP • amritsar, India
AEP RT CDP Expert ( Full-time at a Fortune 500 tech MNC )

AEP RT CDP Expert ( Full-time at a Fortune 500 tech MNC )

HARP • amritsar, India
9 days ago
Job description

Key Responsibilities

  • Deliver solutions for integrating various CRMs with Marketing Cloud.
  • Integrate multiple tools using REST APIs and Webhooks.
  • Connect AEP RT CDP with Marketing Cloud Interaction Studio and third-party websites for data analytics and personalization.
  • Create diverse data streams in the Data Cloud and map data within AEP RT CDP.
  • Possess experience in campaign management, email marketing, lead management, marketing automation, demand generation, lead generation, and account-based market research.
  • Manage complete end-to-end campaign activities.
  • Oversee vendor management for email template design.
  • Demonstrate strong critical-thinking abilities and convert business requirements into functional specifications.
  • Exhibit leadership, organizational, communication, interpersonal, analytical, and problem-solving skills; able to excel in both independent and team environments.

Technical Skills

  • Extensive experience with Adobe Experience Platform and RTCDP.
  • Working knowledge of AEP components, including Schemas, XDM modeling, Segment Builder, Real-Time Customer Profile (RTCP), datasets, and data ingestion.
  • Proficient in JavaScript, JSON, and RESTful API integrations.
  • Familiarity with Customer Journey Analytics (CJA) and Adobe Edge ingestion is an advantage.
  • Solid understanding of batch and streaming data sources, identity stitching, and audience activation.
  • Experience with tag management tools such as Adobe Launch or Tealium is a plus.
  • Preferred Qualifications

  • Adobe Certified Expert in Adobe Experience Platform RTCDP.
  • Experience with other Adobe tools such as Adobe Campaign, Marketo, Eloqua, Adobe Target, or Adobe Analytics is beneficial.
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