Marketing Strategy Lead

Company Description

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Role Description

This is a full-time on-site role for a Marketing Manager located in Salem. The Marketing Manager will be responsible for planning and executing comprehensive marketing strategies, and campaigns, analyzing market trends, and driving brand awareness. They will oversee the daily operations of the marketing department, manage budgets, and coordinate with other departments and external agencies to ensure successful implementation of marketing initiatives. Other responsibilities also include designing marketing materials, managing digital marketing efforts, and tracking the performance of marketing campaigns.

Qualifications

• Experience in planning and executing marketing strategies and campaigns
• Skills in analyzing market trends and driving brand awareness
• Ability to oversee daily operations of the marketing department and manage budgets
• Proficiency in designing marketing materials and managing digital marketing efforts
• Strong leadership and team management skills
• Proven track record in coordinating with other departments and external agencies to drive successful marketing outcomes
• Bachelor's degree in Marketing, Business, or a related field
• Excellent written and verbal communication skills
• Experience in using marketing analytics tools and software
• Familiarity with the latest marketing trends and best practices