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B2B Content Writer – Cybersecurity & ABM
B2B Content Writer – Cybersecurity & ABMFountain Hills Technologies • India
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B2B Content Writer – Cybersecurity & ABM

B2B Content Writer – Cybersecurity & ABM

Fountain Hills Technologies • India
1 day ago
Job description

Role : B2B Content Writer – Cybersecurity & ABM

Location : Coimbatore (In-office, no Hybrid / Remote)

About FHT & This Role

FHT is building a high-performance Account-Based Marketing (ABM) team designed to drive predictable, scalable revenue from our ideal customer accounts. We’re looking for an exceptional B2B Content Writer — someone who can think, write, and create with precision. Someone who understands that modern content isn’t written in silos, but flows across channels, formats, and buyer journeys with a unified voice .

You’ll craft content that feels cohesive, whether it appears in a LinkedIn post, an email sequence, a case study, or a landing page. You’ll use storytelling, clarity, and technical accuracy to inform, persuade, and move cybersecurity and manufacturing audiences.

If you’re the kind of writer who obsesses over tone consistency, can switch between narrative and technical, and can bring ideas to life with clean, compelling English, you’ll thrive here.

What You’ll Own

1. Integrated Weekly Content

  • Weekly blogs, thought leadership pieces, and short-form LinkedIn content
  • Social Media content on a “Next Month Basis.”
  • Ensuring tone and messaging remain consistent across all platforms

2. Long-form Monthly Assets

  • Case studies, whitepapers, and technical documentation
  • Crafts content by simplifying complex MSSP / cybersecurity / tech topics
  • Ensures accuracy without compromising clarity
  • 3. Campaign & ABM Content

  • ABM-style content for multiple stakeholders within an account
  • Personalized landing page content tailored to ICPs
  • Email sequences, nurture flows, outreach templates
  • Campaign messaging frameworks, hooks, and creative angles
  • Ads, CTAs, and landing page copy aligned to a unified campaign narrative
  • 4. Web & Collateral Writing

  • Web page content that aligns with brand messaging
  • CTAs, banners, microcopy, and infographics text
  • Maintaining a clean, consistent, and persuasive voice
  • 5. Content Quality & Consistency

  • Maintain cross-channel message discipline
  • Ensure brand voice, tone, and style guide consistency
  • Work closely with the Growth Marketer to translate ideas into assets
  • Skills & Experience We’re Looking For

    Required

  • 2–5 years of professional B2B writing experience (Tech / Cyber / Manufacturing preferred)
  • A strong grasp of English, narrative structure, clarity, and editing
  • Experience writing for multiple channels — blogs, social, email, website, campaigns
  • Ability to maintain tone, theme, and messaging consistency across all formats
  • Exposure to ABM fundamentals :
  • Personalization & multi-stakeholder messaging
  • Account-level storytelling
  • Email nurture logic
  • Ability to write technical content (even if not full-time technical writing)
  • Familiarity with HubSpot (publishing, email editing, landing pages)
  • Nice-to-have

  • Experience in cybersecurity or B2B tech writing
  • Basic SEO understanding
  • Familiarity with tools like Canva, Figma, Notion, and HubSpot
  • Experience converting expert insights into clear, structured content
  • Our Ideal Candidate

  • You write with precision, rhythm, and purpose
  • You know the content types that each channel demands
  • You can turn complex technical inputs into elegant and simple content
  • You can adapt to brand tone quickly — and hold it across every asset
  • You think in stories, not in paragraphs
  • If you’re checking off at least 80% of the job description and are open to being coached toward a 110%, hit apply!

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