Product Trend & Content Curation Lead (Gifting) | SaaS Startup | Creative Head

We’re Hiring – Creative Head (Product Trends & Content) | SaaS Startup – Airawath

Location : Hyderabad (Hybrid) | Experience : 3–6 Years | Startup / SaaS Product Experience Required

Airawath is an AI-powered SaaS gifting platform helping people discover meaningful, personalized gifts.

We’re looking for a Creative Head – Product Trend & Content Curation , someone who combines aesthetic taste, analytical sharpness, and emotional storytelling .

You’ll define how Airawath looks, feels, and communicates — from discovering trending products to crafting content that moves people.

If you love products, psychology, and creative storytelling — and want to lead from the front in a growing startup — this is your chance.

What You’ll Do

Lead Airawath’s creative direction — shaping brand tone, storytelling style, and visual personality across all channels.

Scout trending, viral, and gift-worthy products daily via Amazon Movers & Shakers, TikTok Creative Center, Trend Hunter , and Google Trends .

Evaluate each product for giftability, novelty, and emotional appeal , and map the right audience, persona, and occasion.

Write compelling product blogs, stories, and captions that turn browsing into buying.

Work closely with Product Managers and Digital Marketing teams to understand user psychology and craft content that drives engagement and conversions.

Identify psychological triggers (joy, nostalgia, surprise, pride, belonging) that make products go viral — and use them in your campaigns.

Guide video editors, designers, and copywriters to create cohesive, high-impact short-form and long-form content.

Review analytics (CTR, engagement, conversions) and continuously evolve creative strategy.

Maintain a weekly product trendboard and performance dashboard.

(Future scope) Support Analytic Era’s operations and hiring content as we expand.

What We’re Looking For

3–6 years of experience in content creation, brand storytelling, or product marketing — ideally in a SaaS or product startup .

Strong hands-on creative instincts — you can ideate, write, and direct content.

Deep knowledge of consumer behavior and emotional marketing .

Familiar with Amazon, TikTok, Instagram Reels, YouTube Shorts , and Google Trends .

Analytical and data-aware — knows how to measure what’s resonating and why.

Passion for gifting, products, lifestyle, and storytelling .

Excellent communication and cross-functional collaboration skills.

Degree in Psychology is a strong plus — understanding user emotions is key to this role.

MBA / Bachelor’s in Marketing, Communications, or similar preferred.

✨ Why Join Airawath

You’ll be the creative heartbeat of Airawath — driving product discovery, content, and brand voice that make gifting feel magical again.

Your work will directly influence user engagement, brand partnerships, and revenue growth.

Apply / Refer : careers@analyticera.io

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