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Creative Content Strategist

Creative Content Strategist

Sova Healthtirupati, andhra pradesh, in
11 hours ago
Job description

📍 Gurugram (Onsite)

🧭 Department : Marketing | Reports to : Head of Marketing

About Sova

Sova is building the Apple of Supplements — combining data, science, and robotic manufacturing technology to personalize health at scale.

Our flagship innovation, SovaX , is Asia’s first custom-made gut health supplement , powered by SovaIQ™ , a proprietary Health OS that uses biomarker data and AI to deliver precision health outcomes.

We are backed by leading global investors and united by one mission :

✨ Add a billion healthy years to the world.

If you’re passionate about building iconic brands and creating cultural impact , this is your opportunity to shape that journey from the front.

Why Join Us

🧠 Build a brand people love , not just buy.

🚀 Be the voice of Sova — where creativity meets performance.

🌍 Shape how precision health is experienced by millions.

🥇 Lead with high ownership, creative freedom, and global ambition.

Role Overview

We’re looking for a Creative Content Strategist who lives at the intersection of ideas and impact . Someone who can take a brief and turn it into content that doesn’t just look good — it performs, converts, and builds belief.

You’ll own the storytelling engine of Sova — leading the ideation, scripting, and execution of performance-driven campaigns that push creative boundaries and fuel growth.

Key Responsibilities 🎬 Content Strategy & Ideation

  • Develop and execute a content strategy that drives awareness, engagement, and revenue.
  • Conceptualize creative ideas for ads, social media, and brand campaigns that spark emotion and action.
  • Identify storytelling opportunities across Meta, YouTube, Google, email, and website.

⚡ Creative Execution

  • Own the production of 50 unique video creatives per month — from script to shoot to launch.
  • Write scripts, ad copies, and taglines optimized for thumb-stopping performance.
  • Collaborate with designers, editors, and production teams for on-time, high-quality delivery.
  • Oversee the creative direction during shoots to ensure alignment with campaign goals.

    • 📊 Performance-Driven Approach

  • Partner with the performance marketing team to link creative storytelling to revenue outcomes.
  • Track and improve metrics like hook rate, CTR, engagement, and conversions.
  • Run A / B tests and refine creative strategy based on insights and results.

    • 🤝 Collaboration & Brand Alignment

  • Work cross-functionally with Marketing, Nutrition, and Design teams for seamless brand messaging.
  • Ensure every creative asset reflects Sova’s tone, personality, and design ethos.
  • Stay on top of content trends and the evolving digital landscape in health and wellness.

    • Key Performance Indicators (KPIs)

  • Revenue growth driven by creative performance.
  • Consistent improvement in ad metrics — hook rate, CTR, engagement, conversion.
  • Delivery of 50+ unique, high-quality video creatives monthly.
  • Brand consistency and creative innovation.

    • Qualifications & Skills

  • Bachelor’s degree in Marketing, Communications, Media, or related fields.
  • Overall Work experience of 6 years or more with a minimum of 3 years of relevant experience in content strategy, creative direction, (D2C or wellness preferred)
  • Experience working at a Creative agency and (or) Health & Wellness Brands preferred but not mandatory.
  • Proven experience in video-first content creation (Meta / YouTube ads).
  • Excellent writing, conceptual thinking, and storytelling ability.
  • Strong understanding of digital ad metrics and consumer psychology.
  • Hands-on with fast turnarounds and data-backed creative iterations.

    • Please include a link to your portfolio, showreel, or past campaign work (ads, social content, brand films, etc.).

    What We Offer

    💡 Freedom to shape the creative voice of one of India’s most innovative health brands.

    🤝 A collaborative team obsessed with creative excellence.

    🚀 A culture that rewards bold thinking and ownership.

    💰 Competitive pay + performance-based rewards.

    🌱 Work with purpose — creating healthier lives, at scale.

    “Marketing is about values. It’s about making people believe in something bigger than the product.” — Steve Jobs

    ✨ Join us. Build the Apple of Supplements.

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