Influencer marketing specialist

Join our team as an Influencer Marketing Specialist at Little Extra Lucknow.

Our beauty and personal care e-commerce brand "Little Extra" is looking for a talented Influencer Marketing expert to join our team.

The ideal candidate will have a passion for influencer marketing, a deep understanding of social media platforms, and the ability to foster and manage relationships with influencers. This role requires a creative thinker who can strategize, execute, and analyze influencer campaigns to drive brand awareness, engagement, and growth.

Key Responsibilities :

• Develop and execute innovative influencer marketing strategies that align with the company's overall marketing objectives.
• Identify and research potential influencers, content creators, and thought leaders within the target market to build a robust influencer network.
• Establish and maintain strong relationships with influencers, negotiating partnerships and collaboration terms that benefit both parties.
• Collaborate with cross-functional teams to create engaging and authentic influencer campaigns, including content creators, designers, and copywriters.
• Create compelling briefs and guidelines for influencers, ensuring that brand messaging and values are effectively communicated.
• Monitor industry trends, competitor campaigns, and emerging platforms to stay at the forefront of influencer marketing.
• Track, analyze, and report on the performance of influencer campaigns, providing insights and recommendations for continuous improvement.
• Manage influencer contracts, agreements, and payments, ensuring compliance with legal and ethical standards.
• Stay up-to-date with relevant guidelines, regulations, and best practices for influencer marketing and disclosure requirements.
• Collaborate with analytics teams to measure the impact of influencer marketing efforts on key performance indicators (KPIs) such as reach, engagement, and conversion.
• Actively engage with influencers on social media platforms, responding to comments, and messages, and fostering a sense of community.

Qualifications :

Perks and Benefits :

Join our team and make a significant impact by leveraging the power of influencer marketing to elevate our brand Little Extra and engage our target audience.

Job Type : Full-time