Camp Automation - Specialist - Performance Marketing

Designation : Performance Marketing Specialist

JD :

Key Responsibilities :

• Lead the digital marketing team to achieve business and client objectives.
• Serve as the primary point of contact for clients, offering strategic consultation and support.
• Plan, launch, and manage digital advertising campaigns across platforms including Google Ads and Meta (Facebook / Instagram) Ads.
• Design and implement comprehensive digital marketing strategies aligned with client goals.
• Develop and execute content strategies across web, social media, and other digital channels.
• Set up and manage marketing automation workflows for nurturing leads and enhancing engagement.
• Create and optimize landing pages and lead generation forms.
• Analyze campaign performance data to generate actionable insights and optimize for maximum ROI.
• Report campaign results and performance metrics to clients regularly.
• Coordinate with third-party vendors, freelancers, or agencies as needed.
• Continuously evaluate and improve internal processes for better efficiency and Minimum 2 years of hands-on experience in digital marketing with a proven track record of success.
• Experience managing and mentoring a team of digital marketers.
• Strong client communication and relationship management skills.
• Proven experience in lead conversion, especially through voice-based engagement or calling.
• Proficiency in Google Ads, Meta Ads, and marketing automation tools (e.g., HubSpot, Mailchimp, ActiveCampaign, etc.).
• Solid understanding of performance marketing metrics and web analytics tools.
• Excellent analytical, problem-solving, and organizational skills.

ref : iimjobs.com)