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Assistant Manager
Assistant ManagerConfidential • Mumbai
Assistant Manager

Assistant Manager

Confidential • Mumbai
30+ days ago
Job description
  • Execute, plan, and optimize campaigns across various paid media channels.
  • Ideate, experiment, implement, and iterate campaigns constantly to continue increasing efficiency and scale while keeping costs in check
  • Tracking, analysis, and subsequent optimization of acquisition re-marketing campaigns / initiatives on a daily basis.
  • Generate weekly and monthly reporting for all major metrics, goals tracking, lead tracking, and other initiatives.
  • Perform competitive analysis stay abreast of the latest industry trends and product updates
  • Collaborate with different teams such as brand, product, retail, online, category and other business functions to achieve their respective objectives.
  • Manage marketing mix towards user conversion and revenue generation
  • Manage reports within the expected turnaround times set by the channel managers
  • Keep a close tab on campaign performance
  • Daily visibility into campaign performance across channels with forecasting what needs to be changed when, where and how.
  • Managing key performance metrics on all platforms
  • Manage end-to-end campaign life-cycle
  • Manage and optimize online ads campaigns on Google Adwords, Facebook, etc
  • Analyzing key platform trends to improve the same
  • Organizing Fixing Data
  • Campaign Data Analytics
  • Cross collaboration Stakeholder management.
  • Skill required :

    • Hands-on experience running paid campaigns across Meta and Google with proven experience in successfully scaling and optimizing campaigns
    • Analytical thinking and understanding ability is a must.
    • A highly data-driven professional with good knowledge of presentation and reporting.
    • Excellent written and verbal communication skills.
    • Someone who can translate data into actionable insights
    • Execute and measure experiments and conversion tests
    • Is proficient in various marketing and analytic tools such as GA4, Mixpanel, Adjust, Appsflyer, etc
    • Knowledge of using Scripts in Google ads is a big plus
    • Good at managing multiple workstreams / projects in parallel.
    • Prior Experience :  3-5 years experience in performance marketing
    • Additional skills required :

    • Should be enthusiastic (to learn new things),
    • An initiator with creative thinking,
    • Methodical (keeps track of tasks),
    • Sincere, hard-working Ability to independently lead, communicate, and collaborate with multiple cross-functional teams
    • punctual (meeting timelines is critical).
    • Constantly seeking to enhance your knowledge
    • Skills Required

      Performance Marketing

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