Performance Marketer

Job Description

We are looking for a Senior PPC / Performance Marketing Executive with strong hands-on experience in GTM, Google Ads, Meta Ads, and app-focused campaigns. The ideal candidate should have proven expertise in driving app installs, app sales, and ROI-focused paid campaigns, including TikTok Ads, LinkedIn Ads, Google Merchant Center, Shopping Ads Display Ads and PMax Campaign.

Key Responsibilities

Paid Advertising & Performance Marketing

• Plan, execute, and optimize Google Ads & Meta Ads campaigns for:App installs & in-app conversions
• Manage and scale:Google App Campaigns (UAC - automated Google Ads campaigns)Search, Display, YouTube & Performance Max campaigns
  
• Meta App Install & Conversion campaigns
  
• Handle Google Merchant Center setup, account suspension, feed optimization, and issue resolution
  
• Optimize campaigns based on CPI, CPA, ROAS, CTR, and conversion rates
  
• Perform A/B testing on creatives, audiences, landing pages, and bidding strategies
  
• Monitor budgets and ensure efficient spend across platforms
  
• Track and analyze performance using GTM, GA4, Firebase, Google Ads, and Meta Ads Manager
  
• Prepare detailed performance reports and actionable insights for clients/stakeholders
  

Requirements

• 4+ years of hands-on experience in Google Ads & Meta Ads
  
• Strong experience in App Install & App Conversion campaigns
  
• Proven expertise with Google Merchant Center & Shopping Ads
  
• Strong analytical skills with experience in GA4, Firebase, Tag Manager
  
• Ability to scale campaigns while maintaining profitability.
  
• Experience managing multiple campaigns/clients simultaneously.
  

Preferred Qualifications

• Experience with app-based businesses, e-commerce, or performance agencies
  
• Knowledge of ASO fundamentals is a plus
  
• Familiarity with automation, scripts, and AI-driven bidding strategies
  

Benefits

• 5 Days Working
  
• Work Life Balance,
  
• Lucrative Rewards & Recognition
  
• Employee friendly Corporate Work culture
  
• Timings are fixed with Saturday/ Sunday Off