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Associate Manager - Marketing, RTD

Associate Manager - Marketing, RTD

Tata Consumer Productsindia, India
21 hours ago
Job description

Salary : Competitive / Paid in Indian Rupee . INR / Annual Recommended Quick Links

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What You Should Know About This Job

What are the Key Deliverables in this role? Financial Outcomes

  • Topline & Bottom Line Delivery : Joint ownership with sales teams on number delivery and with CFT (Finance, SCM) on bottom line delivery against tgt
  • PnL Ownership : Custodian of all spends (ATL & BTL) / A&M budget phasing

    • Customer Service

  • Marketing Mix : Develop the complete marketing mix for the premium business portfolio- product, packaging, communication, media including digital and execution of all ATL (Digital only) & BTL inputs in partnership with Sales team and under guidance of senior brand team. Responsible for annual brand strategy, brand health, topline and margins.
  • Brand Investments : Develop and supervise detailed marketing plan & allocation of Budgets to meet business objectives
  • Agency Management : Manage outside agency resources including advertising and digital. Developing integrated communication strategy

    • Internal Processes

  • Market Research / Consumer Insight : Monitor, analyze and report facts and insights on customers, consumer needs and trends, in order to maximize opportunity through intelligent use of consumer insight and accurate market information for marketing activities
  • Collaboration with key functions : Premium Business Sales, Supply Chain, Procurement, Compliance, R&D & Quality
  • Data Analytics - Analyze the sales data (Primary / Secondary) to understand programs / activations / schemes and suggest improvements to the mix. Analyze the competitor movements and promotions according to the current trends to adapt brand plans

    • Innovation and Learning

  • Innovation / New Product Development : Develop and implement long-term strategic plans on new product opportunities
  • Digital Marketing Design and develop new innovative digital programs across multiple platforms while making use of the disruptive technologies such as AI

    • What are the Critical success factors for the Role?

  • Master's degree in Business Administration from reputed Institute
  • Minimum 1.5 years of relevant work experience in Sales / Marketing
  • Min 1 Yr in Sales is mandatory

    • What are the Desirable success factors for the Role?

  • Analytical and problem-solving abilities
  • Good communication skills and stakeholder management capabilities
  • Very Strong Execution ability with Time Management Hands on approach and Winning attitude
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    Associate Marketing • india, India