Performance Marketing Manager

About the Job:

We're Hiring: Performance Marketing Manager
Location: Remote
Work Set-up: Independent Contractor
Work schedule: 8:00AM to 5:00PM SGT | Competitive Compensation

Are you passionate about data-driven marketing and obsessed with ROI? We’re looking for a Performance Marketing Manager to take charge of our campaigns on TikTok, YouTube, and other key platforms—someone who lives and breathes metrics, creativity, and strategic growth.

Job Purpose:

As our Performance Marketing Manager, your mission is to drive the success of our marketing initiatives by managing and optimizing high-impact performance campaigns. You’ll use data-backed strategies to increase customer acquisition, maximize ROI, and push our brand to new heights—especially in key international markets like the US and New Zealand.

Key Responsibilities:

Performance Marketing Strategy & Execution:

• Develop and execute robust marketing strategies focused on customer acquisition, conversion, and retention.
• Optimize paid search campaigns (Google Ads, YouTube Ads) to drive quality traffic and results.
• Collaborate with the Social Media Manager on TikTok advertising initiatives.
• Run direct-to-consumer marketing to boost sales and brand engagement.

Regional & Local Market Expertise:

• Manage campaigns across multiple global markets, tailoring strategies to local audiences.
• Deep focus on US and New Zealand markets—aligning with cultural trends and compliance.

Revenue & Sales Alignment:

• Set and achieve revenue goals in collaboration with the Sales team.
• Ensure marketing plans support broader commercial objectives.

Campaign Analysis & Optimization:

• Analyze campaign performance and optimize based on key metrics.
• Use e-commerce and UX insights to improve website journeys and conversion rates.

Cross-Functional Contribution:

• Support other tasks or special projects as needed—you're a team player!

What You Bring:

Education:

• Bachelor’s in Marketing, Business, or related field (Master’s a plus).

Work Experience:

• 3–5 years of hands-on experience in performance marketing (food manufacturing, e-commerce, or agency background preferred).
• Proven success in Google AdWords, Facebook Business Manager, and campaign execution on TikTok & YouTube.
• Familiarity with international markets and direct-to-consumer strategies.
• Strong analytical skills and an eye for conversion-focused UX.

Training & Certifications:

• Google Ads Certification.
• Facebook Blueprint Certification.
• Google Analytics IQ.
• Bonus: HubSpot, CRO, Data Visualization, Marketing Automation.

Why Join Us?

• Work with a passionate team in the pet food industry.
• Flexible, collaborative, and fast-paced work environment.
• Real impact on global marketing strategy.
• Opportunities for career growth and upskilling.