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Google & Meta Ads Specialist - Fintech

Google & Meta Ads Specialist - Fintech

OneNDFkottayam, kerala, in
10 hours ago
Job description

OneNDF is looking for a Performance Marketing Specialist who has hands-on experience running high-intent lead-generation campaigns specifically for :

Business Loans

Home Loans

Loan Against Property (LAP)

If you understand the lending ecosystem, credit-focused targeting, compliance-safe ad frameworks, and how to scale high-quality leads while maintaining CAC efficiency — we want you.

Key Responsibilities

  • Plan, execute & optimise Google Ads and Meta Ads campaigns for loan products.
  • Build segmented audiences & custom funnels focused on high-conversion users.
  • Track, measure & improve CPL, CAC, and lead quality.
  • Create data-driven landing pages and ad creatives to enhance conversion rates.
  • Manage budgets, forecasts, A / B tests, and performance reporting.
  • Ensure compliance with financial advertising guidelines.

Requirements

  • Minimum 2–4 years of performance marketing experience.
  • Proven track record running paid campaigns for Business Loans , Home Loans , and Loan Against Property .
  • Strong understanding of lending buyer personas, funnel optimisation & lead qualification.
  • Hands-on experience with Google Ads Manager, Meta Ads Manager, GA4, CAPI, and lead-gen automation tools.
  • Ability to work with cross-functional teams (product, sales, content).
  • Strong analytical mindset and comfort working with numbers.
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    Google Ads Specialist • kottayam, kerala, in

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