Senior Marketing Manager - Professional Services

Company Description

We are a boutique financial research and investment intelligence firm that works with clients on exclusive and customized mandates. Our culture is built on hard work, meritocracy, and a relentless commitment to delivering value. We focus on outcomes over hours and expect every team member to operate with ownership and discipline.

Founded by an experienced investment professional with extensive international due-diligence experience, the firm recently secured backing from a U.S.-based family office and is now scaling rapidly.

Role Description

We are seeking a Senior Marketing Manager based in India with strong experience in professional services or B2B marketing , specifically in demand generation, HubSpot operations, and digital acquisition. The role involves building and running a high-velocity, data-driven marketing engine for a U.S.-based services business.

This is a hands-on role requiring execution across paid media, outbound programs, nurture flows, and analytics, with accountability for moving prospects through the funnel from Awareness → Engagement → Consideration → Conversion.

What You’ll Lead

Build and execute multi-channel demand generation across paid social, paid search, email, outbound, and remarketing.

Operate HubSpot as the central marketing system : workflows, automations, lifecycle stages, lead scoring, sequences, and attribution reporting.

Develop persona-based content paths, nurture sequences, and conversion flows.

Execute outbound programs across email, LinkedIn, and calling workflows with list building, segmentation, and testing.

Manage creative for ads, landing pages, conversion paths, and A / B experiments.

Track CPL, CAC, ROAS, funnel progression, and pipeline contribution; report insights to leadership.

Coordinate closely with Sales on qualification criteria, handoff processes, and closed-loop reporting.

Oversee freelancers or creative partners as needed.

Maintain campaign QA, performance hygiene, and continuous optimization cycles.

What You Bring

HubSpot experience is a must - this role requires deep, hands-on expertise across Marketing Hub and Sales Hub.

Strong background in marketing and lead generation for B2B or professional-services businesses.

7 - 12 years of experience in B2B or services-focused growth marketing (consulting, technology services, or financial services preferred).

Proven track record generating qualified meetings and improving funnel conversion metrics.

Hands-on execution in LinkedIn Ads , Google Ads , retargeting, and list-based targeting.

Strong outbound orchestration experience (sequencing, messaging, list ops, enrichment).

High data literacy : CAC, CPL, ROAS, funnel math, attribution, and dashboarding.

Excellent spoken and written English; confident working with U.S. leadership .

Comfortable working U.S. hours overlap.

Preferred

Experience in consulting, technology services, financial services, or other professional-services environments.

Experience working with U.S. or international markets .

Prior exposure to leading small pods or coordinating multi-stakeholder workflows.

Compensation

Competitive salary with performance-based incentives.