About Us :
TMB (Trusted Media Brands) is the world's leading community-driven entertainment company engaging more than 200 million consumers worldwide across streaming TV, social media, web and print. Our portfolio of brands including FailArmy, Family Handyman, People Are Awesome, Reader's Digest, Taste of Home, The Healthy, and The Pet Collective, is powered by content that's inspired and created by our fans. Together our community sparks curiosity, fuels laughter, and inspires people to live big, full, fantastic lives. Learn more about our brands, our data-driven marketing solutions, our award-winning licensing services, and much more at
Location :
This role is out of our Gurgaon office. We are a hybrid culture, and you will work 2 days in office and have the flexibility to work at home.
About the role :
We are seeking a dynamic and experienced Digital Product Manager to join our team. You will be responsible for defining the vision, strategy, and roadmap for our product offerings. You will collaborate with cross-functional teams to identify opportunities, prioritize initiatives, and implement solutions that drive user engagement and maximize revenue.
Key Responsibilities :
- Define the product vision, strategy, and roadmap, aligning with company goals and objectives
- Conduct market research, analyze user behavior, and gather insights to identify opportunities for optimization and enhancement
- Collaborate with engineering, design, project management, and data analytics teams to develop and implement features and enhancements that improve user engagement
- Define and track key performance indicators (KPIs), analyzing data and metrics to measure success and identify areas for improvement
- Work closely with other product managers on the team, key stakeholders, and customer support teams to ensure alignment and integration of strategies and initiatives aimed at driving user engagement
- Monitor industry trends and competitive landscape, incorporating insights into product strategies and initiatives
- Communicate regularly with stakeholders, providing updates on product initiatives, soliciting feedback, and addressing concerns
- Support budgets, resource allocation, and financial planning for initiatives, ensuring projects are delivered within budget constraints and with clear perspective of ROI
- Ensure proper documentation is maintained to related to areas of ownership
- Lead or assist with new projects as needed
- Champion a culture of innovation, collaboration, and excellence within the product management team
Qualifications :
Bachelor's degree in business, marketing, engineering, or a related field3 years+ of experience in digital product managementKnowledge of project management tools such as JIRA, Trello, Asana, or othersExperience working with engineering teams using Agile / Scrum software development & other common engineering best practicesStrong analytical skills, with the ability to gather and interpret data, identify insights, and make data-driven decisions. Experience with Google Analytics preferredExcellent communication and interpersonal skills, with the ability to collaborate effectively with cross-functional teams and external partnersStrategic thinker with a customer-centric mindset, able to anticipate market trends, identify opportunities, and develop innovative solutionsTechnical proficiency, with a solid understanding of web analytics tools, A / B testing methodologies, and conversion rate optimization strategiesExperience with content management systems (ideally WordPress), CRMs (Salesforce or similar), CDPs & DMPs (Salesforce, Permutive)Proven ability to work in a fast-paced, dynamic environment and manage multiple priorities and deadlines effectivelyProven leadership abilities, with experience leading cross-functional teams and driving resultsAbout this team :
Our team optimizes and grows tasteofhome.com, familyhandyman.com, rd.com, thehealthy.com and birdsandblooms.com. We use creative ways to develop innovative solutions for our digital products driving benefit to the overall brand, business, and our enthusiastic users. Your influence will not only have a major impact on this team, but collectively, your work will be used and adored by millions worldwide.
Our Benefits :
We value our people and offer a collaborative and engaging culture. As a Trusted Media Brands employee, you will enjoy work / life balance, generous time off and comprehensive benefits and programs. Learn more about what life is like working at Trusted Media Brands at .
India specific benefits
Comprehensive Time Off policiesMaternity and Paternity Time offHealth Insurance & Wellness Benefits including access to OPD consultationsGym / Yoga studios, Teleconsultation / TelemedicineAccess to Mental Health ReimbursementAnnual Sport reimbursement and Home office reimbursementOffice with in-house kitchenetteThis role is offered by TMB through Jukin Media India Private Limited.