Martech Specialist

Web Personalization (Marketing Activation)

Expertise in Adobe Target, A / B testing and digital channel optimization

Focus on personalized customer experiences

Web / Digital Optimization (Marketing Analytics and Tech)

Hands on with Adobe Analytics, Tealium, Adobe CJA, and third-party tools

Enhancing digital journeys and campaign effectiveness

Web Content Management (Digital Enablement)

Development and implementation using Adobe Experience Manager (AEM)

Content creation for Bank’s websites, forms and offers