ASO Executive

Role Description

This is a full-time on-site role for an ASO (App Store Optimization) Executive based in Ahmedabad. The ASO Executive will be responsible for optimizing app store listings to improve app visibility and downloads on platforms such as the Apple App Store and Google Play. Day-to-day tasks include conducting keyword research, analyzing competitor performance, developing metadata strategies, creating compelling app descriptions, and monitoring performance metrics. The role also involves collaboration with the design and marketing teams for creative assets and promotional campaigns.

Qualifications

• App Store Optimization (ASO), Keyword Research, Metadata Optimization, and Competitor Analysis
• Content Development, Copywriting, and App Description Writing
• Performance Tracking, Data Analysis, and Metrics Monitoring
• Collaboration with Marketing Teams for Promotional Campaigns and Asset Creation
• Basic understanding of Search Engine Optimization (SEO) and Digital Marketing
• Strong analytical skills and attention to detail
• Proficiency in tools such as Google Analytics, Sensor Tower, or App Annie
• Bachelor's degree in Marketing, Communications, Business, or a related field preferred
• Experience with Google, Apple & Meta Ads