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Planning Lead

Planning Lead

SchbangMumbai, Maharashtra, India
14 days ago
Job description

Experience Required : 3–4 years in strategy / planning roles at a mainline or integrated advertising agency

About the Role :

As a Planning Lead , you will be the strategic backbone for key client brands — responsible for driving brand thinking, integrated campaign planning, and delivering business impact through insight-led strategy. This role demands strong collaboration, brand understanding, and the ability to translate data and research into creative strategic direction.

Key Responsibilities :

  • Lead brand planning and campaign strategy across clients, aligning marketing objectives with creative execution.
  • Develop quarterly and annual brand plans, integrating consumer insights, data trends, and brand objectives.
  • Drive collaboration with cross-functional teams (creative, digital, media, content) to deliver cohesive campaign strategies.
  • Own the creation and tracking of KPI sheets, sales trackers, and strategy mastersheets across all brands.
  • Identify and convert opportunities for cross-selling agency services and expanding client relationships.
  • Champion award-winning and insight-driven campaigns by leveraging research, behavioral data, and trend mapping.
  • Implement streamlined processes, SOPs, and team planning tools to improve strategic output and delivery efficiency.
  • Lead PR-worthy initiatives and case studies to elevate the agency’s profile in the industry.
  • Constantly evaluate and audit service quality to improve client value, internal systems, and the agency’s strategic reputation.

Requirements :

  • 3–4 years of experience in strategic planning at a mainline / integrated advertising agency.
  • Proven experience in building brand strategies, campaign roadmaps, and communication frameworks.
  • Strong analytical thinking backed by consumer behavior understanding and research interpretation.
  • Exposure to ATL / BTL / Digital campaigns with a focus on business-driven creative planning.
  • Ability to lead internal teams, manage multiple brands, and deliver with speed and clarity.
  • Excellent presentation, storytelling, and stakeholder communication skills.
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    Planning • Mumbai, Maharashtra, India