Marketing Executive

Job Description

Job Title : Marketing Executive

Location : Gurgaon, Haryana

Experience : 1-2 years

Job Type : Full-time

Job Summary :

We're seeking a highly motivated and creative Marketing Executive to join our marketing team. The successful candidate will be responsible for developing and executing marketing campaigns to drive brand awareness, lead generation, and sales. The ideal candidate will have a strong understanding of marketing principles, excellent communication skills, and the ability to work in a fast-paced environment.

Key Responsibilities :

1. Marketing Campaigns : Develop, execute, and measure the success of marketing campaigns across various channels (email, social media, paid advertising, etc.).

2. Content Creation : Create high-quality, engaging content (blog posts, social media posts, email newsletters, etc.) to attract and retain target audiences.

3. Social Media Management : Manage and maintain the company's social media presence, including creating and scheduling posts, responding to comments, and analyzing engagement metrics.

4. Email Marketing : Develop and execute email marketing campaigns to nurture leads, promote products / services, and drive conversions.

5. Analytics and Reporting : Track and analyze marketing metrics (website traffic, engagement rates, conversion rates, etc.) to measure campaign success and inform future marketing strategies.

6. Collaboration : Work closely with cross-functional teams (sales, product, customer success) to align marketing strategies with business objectives.

7. Budget Management : Manage marketing budgets to ensure effective allocation of resources and maximum ROI.

Requirements :

1. Education : Bachelor's degree in Marketing, Communications, or a related field.

2. Experience : 2-3 years of experience in marketing, preferably in a similar industry.

3. Skills :

• Excellent communication, writing, and analytical skills.
• Strong understanding of marketing principles, including segmentation, targeting, and positioning.
• Proficiency in marketing automation platforms.
• Experience with social media management tools (Hootsuite, Sprout Social, etc.).
• Strong data analysis and reporting skills.

4. Soft Skills :

Nice to Have :

1. Certifications : Google Analytics, HubSpot Inbound Marketing, or other relevant certifications.

2. Experience : Experience with content management systems (WordPress, Drupal, etc.) and email marketing platforms (Mailchimp, Constant Contact, etc.).

Pay : From ₹15,000.00 per month

Schedule : Day shift

Language : English (Preferred)

Work Location : In person