General Manager

General Manager – Brands

Location : Bangalore (On-site)

Function : Brand Strategy / P&L Management / E-commerce

Experience : 12–20 Years

About the Role

We are looking for a commercially astute, high-impact leader to head our entire Brand

Management function. As General Manager – Brands , you will own the vision, performance,

and growth of a multi-brand portfolio across global (Amazon.com, Walmart, eBay) and Indian

marketplaces (Flipkart, Myntra, Nykaa) as well as D2C channels . You will lead a team of

Brand Managers and drive P&L performance, channel strategy, brand scaling , and cross

functional execution.

This is a CXO-track role for someone who thrives in ambiguity, scales aggressively, and aligns

brand building with bottom-line ownership.

Key Responsibilities

• Own the P&L for all brands across geographies — drive revenue, margin, and category
• expansion targets
• Lead and mentor a team of Brand Managers; review brand-level strategy, performance,
• and marketing ROI
• Define and implement GTM strategies to scale brands from 0 to 100 — via D2C,
• Amazon.com, and other global platforms
• Collaborate with Sourcing, Supply Chain, Creative, Digital Marketing, Catalog, and
• Operations to deliver best-in-class execution
• Lead channel diversification : identify marketplace opportunities (India & International),
• prioritize D2C profitability
• Partner with Product and Finance teams on pricing, forecasting, and inventory planning
• Regularly review brand health metrics (CVR, CTR, ROAS, ACOS, CM1, Sell-through)
• and drive corrective actions
• Oversee new brand incubation, launch playbooks, and lifecycle management Contribute to board-level strategy, investor updates, and market expansion roadmaps

What We’re Looking For

Preferred Experience

Who You Are

Perks & Benefits