Talent.com
Head – Marketing, PR & Communications

Head – Marketing, PR & Communications

Alpha Group of Instituitionschennai, India
17 hours ago
Job description

Job Title :  Head – Marketing, PR & Communications

Reports To :  Joint Director

Location :  Chennai

Role Overview

The Head of Marketing, PR & Communications will lead the integrated marketing and admissions strategy for our group of schools and colleges. This role requires someone who is both creative and data-driven — capable of ideating high-impact initiatives that strengthen our brand, drive admissions, and create memorable experiences for students, parents, and the community. The individual will work closely with campus heads, admissions teams, and senior leadership to ensure strategic alignment and seamless execution across all touchpoints.

Key Responsibilities

Strategic Leadership

  • Develop and execute a cohesive marketing and communications strategy across all schools and colleges under the group.
  • Create and manage the annual marketing calendar, integrating brand campaigns, PR initiatives, and admissions timelines.
  • Partner with leadership teams to conceptualize events and campaigns that enhance student engagement, community visibility, and institutional reputation.

Events, PR & Brand Building

  • Ideate and execute large-scale events that showcase student excellence and holistic development.
  • Identify and coordinate with influencers, dignitaries, and partners to elevate event impact and visibility.
  • Manage PR activities — press coverage, media relationships, content generation, and brand storytelling.
  • Develop consistent brand voice and key messaging across digital, print, and offline channels.
  • Admissions Marketing & Experience

  • Oversee the complete admissions funnel — from enquiry to enrollment — ensuring a seamless parent and student experience.
  • Supervise the admissions operations team including counsellors, telecallers, and digital support staff.
  • Ensure accurate performance tracking and CRM reporting for enquiries, conversions, and engagement metrics.
  • Continuously improve the admissions journey (online and offline) with strong focus on responsiveness, customer experience, and personalization.
  • Digital & Offline Marketing

  • Plan and manage all marketing campaigns across Meta, Google, and other relevant digital channels.
  • Measure campaign ROI, monitor lead quality, and optimize creative and channel mix accordingly.
  • Manage outdoor advertising (hoardings, FM, print, and other offline channels) with clear objectives and performance accountability.
  • Work with vendors and agencies to ensure timely, cost-effective campaign execution.
  • Ensure all group and campus websites are updated, relevant, and optimized for engagement and lead conversion.
  • Higher Education Marketing & Partnerships

  • Collaborate with college teams to plan outreach activities with feeder schools and junior colleges.
  • Identify and nurture partnership opportunities with institutions and organizations for joint programs, workshops, and student engagement activities.
  • Design creative campaigns to attract students and build awareness for college programs.
  • Budgeting & Analytics

  • Prepare, allocate, and monitor the annual marketing and communications budget.
  • Track ROI across all campaigns and initiatives, ensuring efficient use of resources.
  • Present regular performance dashboards and strategic recommendations to leadership.
  • Additional Areas of Involvement

  • Oversee design, branding, and content consistency across brochures, prospectuses, banners, and digital assets.
  • Support internal communications to ensure staff alignment during campaigns and events.
  • Identify partnership opportunities with corporates and thought leaders for student and parent learning initiatives.
  • Benchmark competitor institutions and identify new opportunities for differentiation and innovation.
  • Requirements

    Qualifications and Experience

  • Master’s degree in Marketing, Communications, or related field.
  • 5+ years of experience in integrated marketing, brand, or admissions management — preferably in education, hospitality, or services.
  • Strong understanding of both performance marketing and experiential brand building.
  • Exceptional verbal and written communication skills.
  • Proven ability to lead teams, manage budgets, and deliver measurable outcomes.
  • Key Traits

  • Strategic thinker with operational discipline.
  • Passion for education and student development.
  • Strong relationship builder with external partners, parents, and internal teams.
  • Data-driven and creative in equal measure.
  • Create a job alert for this search

    Head Marketing • chennai, India

    Related jobs
    Marketing Manager

    Marketing Manager

    Saaki Argus & Averil ConsultingChennai, Tamil Nadu, India
    Quick Apply
    A leading manufacturing organization.Pre Sales Capability for identifying new product category in market and Competition. B2B Customer Communication activities.Experience in conducting closed Group ...Show moreLast updated: 30+ days ago
    Chief Manager - Performance Marketing

    Chief Manager - Performance Marketing

    Saaki Argus & Averil ConsultingChennai, Tamil Nadu, India
    Quick Apply
    Develop and implement comprehensive performance marketing strategies aligned with business goals.Manage and optimize digital marketing campaigns across SEM, SEO, paid advertising (PPC, Display), SM...Show moreLast updated: 30+ days ago
    • Promoted
    Head of Sales Marketing

    Head of Sales Marketing

    Unifo Pvt. Ltd.Chennai, Tamil Nadu, India
    Unifo is a growing SaaS provider specializing in IT products designed to support Digitalization of Logistic industry, first product being launched for seamless customs clearance filing.Our innovati...Show moreLast updated: 5 days ago
    • Promoted
    Performance Marketing Lead

    Performance Marketing Lead

    VAIRAMChennai, Tamil Nadu, India
    Performance Marketing Lead – Join Our Growth Journey.Your mission is to solve one of our key marketing challenges : scaling budgets effectively across every product category.While seasonal sale page...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Marketing Head-Reputed Power Industry-Chennai, Tamil Nadu, India-10 LPA-Meetali

    Marketing Head-Reputed Power Industry-Chennai, Tamil Nadu, India-10 LPA-Meetali

    Seven Consultancychennai, India
    To ensure smooth working andmonitoringthe performance of all the departments.Managing organization's stakeholders.Self motivated, passionate, dynamic professional with rich experience in strategic ...Show moreLast updated: 17 hours ago
    • Promoted
    • New!
    Head of Sales Marketing (Urgent Search)

    Head of Sales Marketing (Urgent Search)

    Unifo Pvt. Ltd.Chennai, Tamil Nadu, India
    Company Overview : Unifo is a growing SaaS provider specializing in IT products designed to support Digitalization of Logistic industry, first product being launched for seamless customs clearance f...Show moreLast updated: 9 hours ago
    • Promoted
    • New!
    Regional Marketing Manager - Marketing & Communications

    Regional Marketing Manager - Marketing & Communications

    Skill Ventorychennai, India
    Drive branch visibility for all branches in the designated circle.Engagement with branch banking teams to ensure sales support,. Execute national brand / product campaigns at local level and help.Co-o...Show moreLast updated: 17 hours ago
    • Promoted
    • New!
    Regional Head

    Regional Head

    Saaki, Argus & Averil Consultingchennai, India
    Client : Wealth Management Company of a leading business Conglomerate.Designation : Regional Head PCG.Leading advisory and sales team. Develop and execute the overall advisory business strategy.Build ...Show moreLast updated: 17 hours ago
    • Promoted
    Head of New Product Development (NPD)

    Head of New Product Development (NPD)

    Blue Signal SearchChennai, IN
    Head of New Product Development (NPD).Nationwide (Remote – with up to 50% international travel).Fluency in English is essential for collaboration across our global teams. Aesthetic Medicine, Consume...Show moreLast updated: 30+ days ago
    • Promoted
    Lead - Marketing And Business Development (Ultra Pure Water Segment)

    Lead - Marketing And Business Development (Ultra Pure Water Segment)

    VA TECH WABAG LTD.Chennai, Tamil Nadu, India
    We are seeking a highly experienced and dynamic Senior Marketing & Business Development professional to lead growth initiatives within the Ultra Pure Water (UPW) segment. The ideal candidate will ha...Show moreLast updated: 7 days ago
    • Promoted
    • New!
    Head of Marketing

    Head of Marketing

    Saaki, Argus & Averil Consultingchennai, India
    Brand Management & Communication : -.Strengthen brand awareness and preference among both B2C and B2B audiences, aligning with Apple’s global marketing principles. Maintain consistent brand identity a...Show moreLast updated: 17 hours ago
    Head of Marketing, Branding

    Head of Marketing, Branding

    Saaki Argus & Averil ConsultingChennai, Tamil Nadu, India
    Quick Apply
    We are seeking a dynamic and strategic Head of Brand and Marketing to lead and oversee the development, implementation, and management of our brands marketing efforts. The ideal candidate is a visio...Show moreLast updated: 30+ days ago
    • Promoted
    • New!
    Head - Sales & Marketing

    Head - Sales & Marketing

    Saaki Argus & Averil Consultingchennai, India
    A leading chain manufacturing company in India.Identify and pursue profitable business opportunities in both domestic and international markets by maintaining ongoing engagement with customers to e...Show moreLast updated: 17 hours ago
    • Promoted
    Marketing Manager

    Marketing Manager

    Kumaran SystemsChennai, Tamil Nadu, India
    We are Building From Scratch, and You Could Lead It.Kumaran Systems has been delivering IT excellence for over 33+ years, powering some of the most trusted names in Banking, Insurance, and Telecom....Show moreLast updated: 9 days ago
    • Promoted
    • New!
    ▷ [01 / 11 / 2025] Head of Sales Marketing

    ▷ [01 / 11 / 2025] Head of Sales Marketing

    Unifo Pvt. Ltd.Chennai, Tamil Nadu, India
    Company Overview : Unifo is a growing SaaS provider specializing in IT products designed to support Digitalization of Logistic industry, first product being launched for seamless customs clearance f...Show moreLast updated: 5 hours ago
    • Promoted
    • New!
    Digital Marketing Head

    Digital Marketing Head

    Isoftronicschennai, India
    Isoftronics is a dynamic player in the IT services and consulting industry, dedicated to delivering comprehensive technology solutions, infrastructure management, and strategic IT consulting.Based ...Show moreLast updated: 17 hours ago
    • Promoted
    Head of Digital Communication

    Head of Digital Communication

    I-PAC (Indian Political Action Committee)chennai, India
    At I-PAC, we’ve always played big.We’ve built narratives that moved nations, crafted digital movements that redefined elections, and made politics speak the language of the people.We didn’t just ad...Show moreLast updated: 6 days ago
    • Promoted
    Weboin Technologies - Business Head

    Weboin Technologies - Business Head

    WeboinChennai,Chennai, India
    Company Description : Weboin Technologies Private Limited is a leading digital marketing and web development company that helps businesses establish a strong online presence.We ...Show moreLast updated: 5 days ago