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Visual Content Designer (Graphics + Video)

Visual Content Designer (Graphics + Video)

KultureKattaKanpur, IN
4 hours ago
Job description

About KultureKatta (KuKa)

KultureKatta curates intimate, screen-free cultural experiences — workshops, heritage walks, maker sessions — across art, craft, music, food, history, and more. We turn curiosity into hands-on community gatherings.

Mission of the Role

Own KuKa’s visual language across posters, carousels, reels, and micro-content — so every event feels instantly “KuKa.”

Key Responsibilities

1️⃣ Event Collateral & Campaign Kits

  • Design posters for IG / FB / / WhatsApp (square, story, banner)
  • Create teasers, save-the-dates, FAQs, and after-event “thank you” creatives
  • Develop ad creatives (static + motion) with A / B variations

2️⃣ Video & Reels Editing

  • Edit short-form reels (15–60s) with captions, overlays, and beat-sync
  • Turn long clips into snackable edits and highlights
  • Produce micro-series like “Did You Know,” “Pop Your Knowledge Bubble,” etc.
  • 3️⃣ Brand System & Templates

  • Maintain KuKa’s brand kit (colors, fonts, margins, logos)
  • Build reusable templates for posts, reels, and carousels
  • Develop a visual asset library (icons, textures, motifs)
  • 4️⃣ Content Capture (on-site)

  • Capture quick BTS clips, photos, and artist / participant testimonials
  • Coordinate permissions and consent before filming
  • 5️⃣ Delivery, Files & QA

  • Export final files (PNG / JPG / MP4) with proper specs and naming
  • Maintain an organized archive and “what worked” swipe file
  • 6️⃣ R&D / Motion

  • Experiment with kinetic type, animated posters, and timelapse
  • Track design trends and adapt them to KuKa’s visual language
  • Success Metrics

  • ≥95% on-time asset delivery
  • Strong engagement on posters / reels (saves, clicks, avg watch time)
  • Reduction in design revision cycles (≤1.5 avg)
  • Brand consistency score in monthly review
  • Conversion uplift in event registrations via creatives
  • Tools You’ll Use

    🎨 Design : Figma / Illustrator / Photoshop / Canva

    🎥 Video : Premiere Pro / CapCut / Final Cut

    🧰 Utilities : Google Drive, Frame.io (or Drive comments), Font management

    Must-Haves

  • Sharp eye for spacing, hierarchy, and typography
  • Consistent use of brand kit with creative freshness
  • Ability to work from briefs and also create from scratch
  • Nice-to-Have

  • Basic photography / videography (phone + gimbal)
  • Motion graphics (After Effects / Lottie)
  • Understanding of ad-safe zones and text ratios
  • Work Mode & Hours

    Hybrid role with occasional on-site coverage in Pune (typically evenings / weekends).

    Travel for local shoots reimbursed per policy.

    Growth & Perks

  • Build a cross-disciplinary design portfolio
  • Mentorship on visual storytelling for cultural brands
  • Event access for coverage and select sessions
  • Compliance & Consent

  • Always obtain consent for testimonials and footage
  • Credit collaborators and adhere to KuKa’s IP & licensing policies
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    Visual Designer • Kanpur, IN

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