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Deputy Manager Digital Marketing

Deputy Manager Digital Marketing

TE Connectivitybangalore, India
21 hours ago
Job description

At TE, you will unleash your potential working with people from diverse backgrounds and industries to create a safer, sustainable and more connected world.

Job Overview

TE Connectivity's Digital Marketing & Social Media teams develop and manage all digital marketing campaigns, as well as digital properties to deliver a superior user experience, driving revenue potential and brand relevance by working with TE’s business unit marketing teams to curate and create content that helps build TE’s social media channels and across TE’s digital marketing teams for best practice sharing and te.com new function deployments. They design and maintain relevant portions of TE.com, external data activities and potential partner sites; monitor, evaluate and integrate digital programs to maintain the best user experience on TE.com for business units. They manage digital campaigns to align with the efforts of integrated marketing campaigns and strategies and drive content integration strategies and optimization and manage TE’s social media authoring / monitoring platform. The teams are also responsible for online database management including email communication plan, database selection, expansion and maintenance. Team members have experience with content publishing, CRM, various tools and content management suites (i.e. Adobe), sales and marketing automation systems (Eloqua, SalesForce.com), Microsoft Office and Adobe marketing tools; as well as experience with brand reputation management, and / or brand protection.

Roles & Responsibilities

The Digital Marketing Manager role primarily focuses on leading and managing a multi-functional shared services team specializing in digital marketing strategies. This includes overseeing paid search and ad programs, social media marketing (SMM), search engine optimization (SEO), content, digital, and product data management initiatives. This individual will be required to work beyond department boundaries, facilitate and participate in global cross-functional collaboration, and act as a mentor and role model for the team.

An effective candidate will be able to demonstrate the following key attributes :

  • Teamwork, leadership, and collaboration.
  • Process-oriented and a data-driven problem solver.
  • Comfortable driving change management.

RESPONSIBILITIES

  • Manage digital marketing, content, social media, and SEO teams.
  • Manage campaign operations and focus on driving campaign effectiveness.
  • Ensure alignment with business objectives and be responsible for ensuring that the team meets all KPI and SLA-defined requirements.
  • Coach the team to deliver an excellent customer experience in every interaction.
  • Accountable for reviewing performance with key regional stakeholders (US / EMEA / APAC) through weekly meetings and monthly business reviews.
  • Coordinating activities / deadlines with the team; monitoring progress with internal review meetings.
  • Demonstrate ability to work beyond department boundaries.
  • Facilitate and participate in Global cross-functional teams and act as a Mentor / Role Model for company subsidiaries and offices.
  • Build a team culture to generate ideas that help the business.
  • Identifying and analyzing data to understand performance gaps, implementing performance plans / remedial action to bridge those gaps, and proactively predicting and mitigating risks / challenges.
  • Presents data in an easily digestible format that helps manage decision-making.
  • Analyze marketing efforts by managing customer requests / complaints; provide solutions to enhance campaign effectiveness.
  • Identify relevant technology trends and opportunities and leverage TE global technology to increase competitive position and customer value.
  • Assist in testing and documenting processes / procedures / systems using comprehensive knowledge management.
  • Work with other leaders to implement global best practices across BUs and support functions.
  • Use the principles of Lean Six Sigma in everyday operations.
  • Global-local stakeholder alignment : Developing relationships and partnerships with key customers, industry leaders, and core suppliers both locally & globally.
  • Act as the first point of contact (internal / external) for questions / assistance.
  • Conduct, design, and deliver process / procedure training when required.
  • Develop and implement project teams for process improvement, internal communications, and interdepartmental understanding.
  • EDUCATION And CRITICAL EXPEREINCE

  • Bachelor’s degree in marketing required, MBA preferred.
  • Knowledge of various Digital Marketing tools (AEM, SFDC, Adobe Suite, Analytics tools, etc.)
  • 5+ years in a digital Marketing (or similar role)
  • Experience with AEM, Adobe, or Google Analytics.
  • Ability to influence internal business partners with no direct reporting relationship exists.
  • Experience with SalesForce.com, Eloqua, and other digital marketing tools a plus.
  • Excellent relationship management, presentation, and communications skills that establish trust, credibility, and respect.
  • Computer proficiency in MS Office (Word, Excel, PowerPoint, Visio) a must.
  • Competencies

    Values : Integrity, Accountability, Inclusion, Innovation, Teamwork

    ABOUT TE CONNECTIVITY

    WHAT TE CONNECTIVITY OFFERS :

    We are pleased to offer you an exciting total package that can also be flexibly adapted to changing life situations - the well-being of our employees is our top priority!

  • Competitive Salary Package
  • Performance-Based Bonus Plans
  • Health and Wellness Incentives
  • Employee Stock Purchase Program
  • Community Outreach Programs / Charity Events
  • Employee Resource Group
  • Across our global sites and business units, we put together packages of benefits that are either supported by TE itself or provided by external service providers. In principle, the benefits offered can vary from site to site.

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