Performance Specialist
Publicis Groupemeerut, uttar pradesh, in30+ days ago
Job descriptionMonitor campaign performance daily and optimize for CTR, CPC, CPL, and ROI . Conduct A / B testing on creatives, audiences, and landing pages to improve conversion rates. Work with analytics tools (Google Analytics, Adobe Analytics, Appsflyer, etc.) to track performance and user journeys. Prepare and present performance dashboards and insights to business teams. Build and manage remarketing and lookalike audiences. Leverage BFSI customer data and insights for targeted segmentation and personalized campaigns. Stay updated with BFSI industry trends, ad policies, and compliance guidelines. Partner with product, CRM, and martech teams to enhance lead quality and conversion funnel. Support in media planning and budgeting across channels. Identify new growth opportunities, partnerships, or tools that can drive marketing efficiency. 1–5 years of hands-on experience in performance marketing (preferably BFSI / fintech / financial products). Proven experience with Google Ads, Meta Ads Manager, and LinkedIn Campaign Manager . Strong understanding of lead generation funnels, attribution models, and conversion tracking . Proficiency in Google Analytics, Tag Manager , and Excel / Data Studio dashboards. Working knowledge of App tracking tools (Appsflyer, Adjust, Branch) is a plus. Ability to manage monthly media budgets and deliver ROI targets. Analytical mindset with strong problem-solving and communication skills. Knowledge of RBI / IRDAI / SEBI advertising compliance guidelines is an advantage. Bachelor’s or Master’s degree in Marketing, Business, or related field. Experience with fintech, insurance tech, or NBFC brands preferred. Google Ads or Meta Blueprint certification will be an added advantage.
Key Responsibilities :
Campaign Strategy & Execution
- Plan, execute, and manage end-to-end paid marketing campaigns across Google Ads, Meta (Facebook / Instagram), LinkedIn.
- Drive lead generation, app installs, or product sign-ups for BFSI products (loans, insurance, credit cards, savings accounts, etc.).
- Collaborate with internal stakeholders and creative teams to develop compelling ad copies and landing pages.
Optimization & Analytics
Audience & Channel Management
Collaboration & Growth Initiatives
Key Skills & Requirements :
Preferred Qualifications :
Create a job alert for this search
Performance Specialist • meerut, uttar pradesh, in
Related jobs
- Promoted
Senior Performance Marketer
PU PrimeGhaziabad, IN We are seeking a highly skilled.Senior Performance Marketing Manager.This role requires expertise in acquiring high-quality trader leads, optimizing.
The ideal candidate will have managed large budg...Show moreLast updated: 6 days ago
- Promoted
Performance Specialist
Sizzle Properties Pvt Ltd.Delhi, India Performance Marketing Specialist – Google Ads.Location : Hoskote / Whitefield, Bangalore.Company : Sizzle Properties Pvt.
Sizzle Properties is one of Bangalore’s most trusted plotted development brand...Show moreLast updated: 24 days ago
- Promoted
Senior Performance Engineer
Tata Consultancy ServicesDelhi, India Role • • : Senior Performance Engineer Required Technical Skill Set : Senior Performance Engineer Desired Experience Range : 7 - 10 yrs Notice Period : Immediate to 90Days only Location of Requirement : .B...Show moreLast updated: 18 days ago
- Promoted
Manager Performance Management (Paid Media)
dentsu MediaDelhi, India We are seeking a strategic, client-focused, and results-driven Performance Marketing Manager to lead and manage key paid media accounts.
The ideal candidate will be responsible for driving the perfo...Show moreLast updated: 26 days ago
- Promoted
Vessel Performance Analyst
Comaea ConsultingDelhi, India Our client, a global leader in the shipping industry, is expanding its Fleet Performance function and is seeking a Fleet Performance Operations (Hull) Specialist to join their growing team in Mumba...Show moreLast updated: 5 days ago
- Promoted
Performance Specialist
Publicis Groupedelhi, delhi, in Plan, execute, and manage end-to-end paid marketing campaigns across.Google Ads, Meta (Facebook / Instagram), LinkedIn.BFSI products (loans, insurance, credit cards, savings accounts, etc.Collaborate...Show moreLast updated: 30+ days ago
- Promoted
Presales Specialist
Peoplefymeerut, uttar pradesh, in We are looking for an experienced and dynamic Senior SCM Presales Consultant (Order Management) for one of our reputed client.
Anywhere in India (Pune, Mumbai, Bangalore, Hyderabad, Chennai, Gurgaon...Show moreLast updated: 3 days ago
- Promoted
Performance Marketer
StockGroDelhi, India StockGro is India’s leading stock market education platform with a community of over 2.StockGro equips users with trading and investing knowledge to succeed in the stock market.Whether user is a be...Show moreLast updated: 30+ days ago
- Promoted
Performance Engineer
ElitechDelhi, India Interested candidates can share their CV on career@elitech-in.Work Place Type - Work from Office.Application Performance Management (APM), SRE, Monitoring Operations, Performance Testing (with keen...Show moreLast updated: 6 days ago
- Promoted
- New!
Media Performance Engineer
Tata Consultancy Servicesmeerut, uttar pradesh, in Role • • : Media Performance Engineer.Required Technical Skill Set : Media Performance Engineer.Desired Experience Range : 5 - 7 yrs.
Notice Period : Immediate to 90Days only.We are currently planning to ...Show moreLast updated: 6 hours ago
- Promoted
Performance marketing manager
HookabaNoida, Uttar Pradesh, India Enter HOOKABA - where your LED wearables become a canvas for your emotions, connecting your inner and outer worlds! At HOOKABA, we believe fashion goes beyond your choice of clothing and accessorie...Show moreLast updated: 30+ days ago
- Promoted
Specialist, Performance Media Operations
Sonata SoftwareDelhi, India In today's market, there is a unique duality in technology adoption.On one side, extreme focus on cost containment by clients, and on the other, deep motivation to modernize their Digital storefron...Show moreLast updated: 15 days ago
- Promoted
Performance Manager
TIGI HRDelhi, India Job Title : Performance Marketing Manager.We are an AI-driven real estate technology platform revolutionizing how builders, agents, and landowners market, sell, and connect.Since our inception in 20...Show moreLast updated: 6 days ago
- Promoted
Performance Monitoring & Analytics Consultant
Best Infosystems Ltd.Delhi, India Performance Monitoring & Analytics Consultant_Full-Time_Pune.Job Title : Performance Monitoring & Analytics Consultant.Educational Background – BE / BTech.
Overall 5+ years of experience.Any enterpris...Show moreLast updated: 30+ days ago
- Promoted
- New!
Performance Engineer (DevOps)
HCLSoftwareghaziabad, uttar pradesh, in Greetings from “HCL Software” Is a Product Development Division of HCL Tech!!.HCL Software” : - Is a Product Development Division of HCL Tech : That operates its primary Software Business.At HCL Soft...Show moreLast updated: 6 hours ago
- Promoted
- New!
Sports-Tech Specialist
Carnot Research Pvt Ltdmeerut, uttar pradesh, in We are looking for a passionate sports professional who is eager to explore and contribute to the application of technology in sports while also engaging in marketing, strategy, and business develo...Show moreLast updated: 2 hours ago
- Promoted
Performance Marketer
Apex Growth TalentDelhi, India Manager / Manager - Performance Marketing Client Industry : .Food & Beverage (250+ cr annual turnover) Location : .We are looking for a proactive and detail-oriented performance marketing specialist to o...Show moreLast updated: 5 days ago
- Promoted
Performance Engineer
V-Soft Consulting Group, Inc.Delhi, India Design and execute comprehensive Load, Stress, Endurance, Spike, and Volume tests using tools like Apache JMeter, LoadRunner, or NeoLoad.
Build robust performance test frameworks tailored for micros...Show moreLast updated: 16 days ago