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Advertising Operations Lead

Advertising Operations Lead

AptitaRepublic Of India, IN
2 hours ago
Job description

#B2B, #GTM, #GCM

We're Hiring...

Experience - Minimum 3 yrs

Location - Must be from Mumbai or Pune.

Notice Period - Need to join in 30 to 45 days

Key Responsibilities

  • 3–5 years of hands-on experience in Ad Operations or Campaign Management, preferably in a B2B or digital agency environment.
  • Strong understanding of ad serving technologies (Google Campaign Manager, DV360, LinkedIn Campaign Manager, StackAdapt, etc.).
  • Expertise in Google Tag Manager (GTM), pixel implementation, UTM structures, and tracking validation.
  • Familiarity with VAST / In-Stream Video, Rich Media, and Audio ad formats.
  • Solid understanding of campaign metrics, attribution, and optimization principles.
  • Manage campaign timelines, deliverables, and priorities across internal stakeholders, external partners, and vendor teams.
  • Implement, QA, and troubleshoot digital advertising campaigns across Display, Programmatic, Video (VAST / In-Stream), Rich Media, and Audio formats.
  • Serve as the technical authority for all ad operations-related issues, including tagging, trafficking, and tracking implementation (e.G., remarketing, GTM, pixels).
  • Lead capacity planning, queue management, and performance oversight for Ad Ops Executives;

provide ongoing coaching, mentoring, and feedback.

  • Maintain and enforce campaign intake quality, naming conventions, UTM standards, and version control across all accounts.
  • Manage and maintain Google Tag Manager (GTM) containers, ensuring proper versioning, publishing controls, and tag governance.
  • Collaborate closely with media teams and vendor partners to resolve reporting discrepancies, billing variances, and data integrity issues.
  • Maintain and update Standard Operating Procedures (SOPs), ensuring QA sign-offs for complex or high-risk campaign launches.
  • Identify and implement process improvements to drive accuracy, efficiency, and automation across campaign execution workflows.
  • Excellent project management and leadership skills with the ability to manage multiple campaigns and stakeholders simultaneously.
  • Analytical mindset with strong problem-solving and troubleshooting abilities.
  • Willingness to work in night shifts (CST time zone) and collaborate across global teams.

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    Advertising Lead • Republic Of India, IN

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