Product Analytics

Position Summary

EXL provides consulting and analytics support to fortune 500 companies across multiple industry domains. For this role, you will be helping out a client of Sports & Media domain with data analytics and assist them in taking key business decisions through data-led facts and insights.

As an offshore Analytics Consultant, specializing in General & Marketing Analytics, your role will be pivotal in harnessing the power of data analytics to inform and optimize marketing strategies across various channels. Based in India, you'll play a crucial role in understanding audience behaviors, refining campaign approaches, and enhancing the client's brand presence. You will also be responsible for the end-to-end Analytics deliverables. We're seeking an experienced professional with a strong background in Core & Marketing analytics

Responsibilities :

• Deliver Analytical Insights : Analyze user behavior across DTC digital platforms (e.g., apps, games, websites) by integrating clickstream, streaming, CRM, and marketing data to uncover actionable insights for product and marketing teams.
• Drive Product & Marketing strategy : Design A / B testing on marketing campaigns and analyze performances to make strategic recommendations to business stakeholders.
• Advance Predictive Analytics : Build and maintain machine learning models for churn prediction, upsell propensity, and personalized content or product recommendations. Monitor model performance and retrain as needed.
• Create Executive-Ready Visualizations : Develop compelling PowerPoints to communicate trends and insights to both technical and non-technical stakeholders.
• Project Management : Coordinate with U.S. stakeholders and EXL's India delivery center. Manage requirements, timelines, and ensure high-quality deliverables.
• Best Practices : Leverage from and contribute to the evolution of EXL's DTC analytics playbooks.

Qualifications (Required) :

Qualifications (Preferred) :

Why Join Us :

If you're passionate about sports, adept at analytics, and eager to make a meaningful impact in the realm of marketing, we invite you to join our team.

Skills Required

Powerpoint, Excel, Sql, Python