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CDP Lead

CDP Lead

dentsuNew delhi
30+ days ago
Job type
  • Full-time
Job description

The purpose of this role is to oversee the development of our database marketing solutions, using database technologies such as Microsoft SQL Server / Azure, Amazon Redshift, Google BigQuery. The role will be involved in design, specifications, troubleshooting, and issue resolution. The ability to communicate to both technical and non-technical audiences is key.

Job Title : CDP Lead

Job Description : Mandatory (top 5)

  • Experience in Leading Customer Data Platform related development
  • Experience on Python or Java Scripting or Node.JS
  • Experience with APIs (REST, Open APIs, CURL)
  • Data analysis, ingestions, modelling and mapping
  • Experience on unstructured data using JSON / Parquet file format

Preferred (top 5)

  • Understanding of CCPA, GDPR and other Data Protection Acts

    • Client facing experience

  • Experience with Reporting Technologies
  • Experience on any AEP, ActionIQ , Lytics, Segment, Tealium, C360
  • Big Data ETLs
  • Leading the team in implementation of technical solutions and driving proof of concepts
  • Responsible for building data model based on the gathered requirements and data architecture.
  • Reponsible for data ingestion into the cdp platform via batch and real time streaming modes - using ETL,API,JavaScript etc
  • Responsible for data extraction / outbound dataflows to reporting tool, other adobe product or 3rd party system
  • Reponsible for working on defined business rules / transformations / BRDs
  • Colloborate with internal teams to develop solutions for CDP platform for marketing activation use cases.
  • Should be able to work on queries, segment development, audience creation / activations, customer journey orchestrations
  • Should be able to define segments and orchestrate customer journey based on the BRD