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Hiver - Content Marketing Role
HiverBangalore, India26 days ago
Job descriptionUnderstanding our target audience in an extremely detailed manner. Identifying their business challenges, use cases, interests, and preferences and ensuring our content solves our customers' challenges. Developing content strategies to effectively reach the desired target audience and marketing goals Involved in Content planning, development & distribution on different platforms Driving traffic and engagement that translates to sales and brand promotion Nurturing content for email marketing activities Understanding Analytics to continuously improve performance of published assets Owing everything in content - starting from short form content (social media post) to long form content (e-book), web copies, etc. Ensuring all content produced at SocialPilot has clarity, consistency & uses same key messaging across various touch points. Leading a team of content writers, editors, SEO professionals & other marketers, ensuring that they are able to achieve their KPI's. Extensive experience in handling & building content & editorial teams Experience in identifying target audiences and devising effective content strategy for content marketing campaigns Good understanding of SEO best practices, algorithm updates and proven track record of developing SERP ranking content in U.S geography. Strong technical aptitude to understand the challenges a prospect is facing and translate those to business outcomes SocialPilot can deliver Demonstrated background in writing and editing variety of content like blogs, e-books, case studies, white papers, email newsletters etc. Prior experience in scaling the organization organically through content Ability to brainstorm new and creative growth strategies Impeccable communication skills
ref : iimjobs.com)
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Content Marketing • Bangalore, India