InterviewBit - Associate Content Marketing Manager

Scaler :

Launched in 2019, Scaler is Indias leading tech education company that upskills working professionals and educates aspiring engineering students. Scalers industry-vetted curriculum addresses real-world challenges through two flagship online programs : Scaler and Scaler DSML.

To further redefine education, Scaler has launched :

Scaler Neovarsity : An outcome-focused online Master's Programme

Scaler School of Technology (SST) : A 4-year residential UG program in Computer Science

Scaler School of Business : An 18-month PGP in Management & Technology

Our parent firm, InterviewBit, has been featured in the Financial Times Asia-Pacific High Growth Companies 20212025. Scaler is backed by marquee global investors like Peak XV (formerly Sequoia India), Tiger Global, and Lightrock India.

About the Role :

We are seeking a Content Marketing Associate who will be the on-ground driver of SSTs brand presence. This is a highly dynamic and hands-on role that combines event coverage, social media execution, and student engagement. From covering campus fests and supermentor sessions to putting out daily stories, reels, and shorts - you will ensure that the SST experience is visible, engaging, and inspiring for the outside world.

This role is ideal for someone who is a social-media native, highly energetic, and passionate about storytelling through real-time content.

What you will do / Responsibilities :

• Lead Campus Coverage : Coordinate with agencies and student teams to capture key campus moments - from fests, supermentor sessions, and DJ nights to club activities - and personally cover events when needed.
• Instagram First : Manage daily Stories, Highlights, and Reels aligned with brand guidelines.
• YouTube Shorts : Repurpose long-form videos and create engaging shorts that drive reach.
• Content Uploads & Repurposing : Ensure consistent uploads across YouTube, Instagram, LinkedIn, and Facebook.
• Trending Content : Identify and execute trending formats (e.g., RoboDog reels) relevant to SSTs brand.
• Work with Editors : Coordinate with agencies & freelance editors and ensure timely delivery of high-quality edits.
• Media Club Coordination : Guide student-led Media Club & work with Adko team for shoots.
• Engage Communities : Respond to comments / DMs across all social platforms to keep engagement high.
• Track & Report : Maintain content performance sheets, provide visibility updates, and highlight wins.
• Support UGC & ORM : Assist the UGC Manager in student storytelling and ORM initiatives.

Growth Opportunities :

Required Qualifications (Max 5-6) :

Application Process :

Why Scaler :

(ref : iimjobs.com)