Marketing Manager, Senior Specialist

Leads multi-year marketing plans with cross-divisional or enterprise wide impact, applying deep expertise across marketing disciplines.

About Vanguard

Founded in 1975, Vanguard is one of the world's leading investment management companies. The firm offers investments, advice, and retirement services to tens of millions of individual investors around the globe—directly, through workplace plans, and through financial intermediaries.

Vanguard’s India Office

Vanguard’s office in India is a significant milestone in our global expansion. We are committed to establishing an enduring technology center in Hyderabad, Telangana and are excited to be adding talent who will focus on Artificial Intelligence (AI), mobile, and cloud-based technologies that drive our business outcomes and deliver a world-class experience for our clients.

Role Summary

This role will be leading multi-year marketing plans with cross-divisional or enterprise-wide impact, applying deep expertise across marketing disciplines. The incumbent will also adapt global marketing strategies to align with India’s regulatory environment and regional market dynamics.

Responsibilities :

Build and lead Vanguard’s India office brand from the ground up.

Design multi-channel recruitment marketing campaigns that highlight Vanguard’s India office EVP in the local market.

Develop local PR / Media strategies in partnership with global teams, along with project timelines and execution planning.

Manage agency partners (PR, Creative, Digital stakeholders) and facilitate collateral sharing and safekeeping of these assets as needed.

Work with Vanguard US communications team and Vanguard India HR leaders to align on the messaging, cultural nuances and key milestones to support hiring goals.

Partner with IT teams to develop tooling and dashboards to track marketing performance metrics aligned to KPIs and business planning.

Execute data-driven marketing initiatives to attract technical talent, with emphasis on brand storytelling, digital media, and in-person engagement at universities and industry events.

Coordinate participation in technology conferences, meet-ups, and campus involvement.

Analyze campaign performance and adjust strategy accordingly.

Collaborate with internal marketing teams and external agencies to develop and manage marketing technology plans.

Coordinate the production of advertising and promotional materials.

Identify integrated marketing solutions and opportunities to leverage technology for improved marketing effectiveness.

Ensure compliance with IT, Data Governance, Privacy, Legal and Information Security policies.

Identify the optimal mix of advertising and promotional channels for maximum impact.

Manage conferences, events and coordinate brand promotion activities.

Maintain effective communication with stakeholders, agencies and IT teams.

Measure and analyze advertising and promotion effectiveness for ROI.

Conduct root cause analysis on technical issues related to marketing operations.

Participate in special projects and perform other related duties as assigned.

Qualifications and Skills

Minimum 10 years of experience in marketing strategy, brand / product marketing, or related roles.

Bachelor’s degree (B.A. / B.Sc. / B.Com. / B.B.A.) in Marketing, Business Administration, Communications, or a related field; Master’s degree (MBA / PGDM) in Marketing or Business Management preferred.

Experience in B2B services, technology firms, fintech, or financial services institutions / sectors.

Proven success with SEO / SEM, programmatic advertising, and content marketing.

Strong understanding of India’s tech talent market and regional nuances for talent branding.

Proven success in employer branding and multi-channel communications strategies.

Experience working with creatives, freelancers, or production teams.

Prior experience in a global matrix organization preferred.

Crisis communications or reputational risk management expertise is a plus.

Strong expertise in market research methodologies, consumer behavior analysis, and campaign performance evaluation.

Experience managing cross-functional marketing projects and collaborating with internal stakeholders and external agency partners.

Deep understanding of media channels including digital, offline, and emerging platforms, and how to measure their effectiveness.

Excellent communication, relationship-building, and stakeholder management skills.

Strong problem-solving, strategic thinking, and project management abilities.

Ability to lead and influence in a matrixed environment and drive decisions through insights.

Location

This role is based in Hyderabad, Telangana at Vanguard’s India office. Only qualified external applicants will be considered.

Our mission

Vanguard adheres to a simple purpose : To take a stand for all investors, to treat them fairly, and to give them the best chance for investment success.

Our commitment to you

Vanguard takes the same long-term view of your success—at work and in life—with Benefits and Rewards packages that reflect what you care about, throughout all the phases and stages of your life. Our Total Rewards programs provide you and your loved ones with wellness support for key areas in your life :

Financial wellness

We're committed to enabling your financial success and provide competitive offers and programs.

Physical wellness

We're committed to providing benefits that support your physical health and wellness.

Personal wellness

We're committed to providing resources that help support the full scope of your life.

How we work

Vanguard has implemented a hybrid working model for most of our employees (crew members), designed to capture the benefits of enhanced flexibility while enabling in-person learning, collaboration, and connection. We believe our mission-driven and highly collaborative culture is a critical enabler to support long-term client outcomes and enrich the employee experience.