Talent.com
No longer accepting applications
Senior Marketing Manager -Performance & Growth

Senior Marketing Manager -Performance & Growth

LytegenNagar, India
1 day ago
Job description

Location : Mohali / Chandigarh, India

Shift : U.S. Hours (7 : 00 PM – 4 : 00 AM IST)

Type : Full-Time, On-site

About the Role

We’re looking for a senior, performance-focused Marketing Manager (Meta Expert) to lead and scale all paid marketing initiatives for our U.S.-based solar brand portfolio .

As the marketing leader, you’ll own strategy, execution, and optimization across all paid channels — with a primary focus on Meta Ads (Facebook & Instagram) . You’ll manage a high-performing team of media buyers, designers, content creators, and reputation managers to deliver measurable growth and consistent lead generation results.

This role is ideal for someone who’s data-driven, creative, and hands-on — a marketer who doesn’t just delegate but dives deep into performance and strategy.

Requirements

Key Responsibilities

  • Lead and manage the entire paid marketing strategy across Meta (Facebook & Instagram).
  • Supervise and mentor a cross-functional marketing team of 5+ (media buyers, designers, content, and community).
  • Develop, execute, and scale lead generation campaigns targeting U.S. solar markets.
  • Design and optimize ad funnels, creatives, targeting strategies, and landing pages for maximum ROI.
  • Oversee daily ad spend, CPL, CTR, ROAS , and conversion tracking across multiple campaigns.
  • Collaborate closely with sales and leadership teams to align marketing objectives with business KPIs.
  • Build, maintain, and present performance dashboards and reports for executive review.
  • Drive continuous creative testing — new hooks, ad angles, offers, and messaging strategies.
  • Guide and train media buyers to improve efficiency, scalability, and performance consistency.
  • Work hand-in-hand with content and design teams to ensure data-backed creative execution .

Skills & Qualifications

  • 10+ years of proven experience in digital marketing with a strong focus on Meta Ads (Facebook & Instagram) .
  • Demonstrated success managing $50K–$200K+ monthly ad budgets .
  • Deep expertise in Meta Ads Manager , Pixel implementation , UTM tracking , Custom / Lookalike Audiences , and Conversion API .
  • Strong background in performance marketing and lead generation for U.S. markets.
  • Proficient in data analysis, campaign reporting, and funnel optimization .
  • Excellent leadership, communication, and strategic planning skills.
  • Experience managing and mentoring high-performing marketing teams.
  • Bonus : Experience in the solar, energy, or home improvement lead-generation sectors.

    • Key Performance Indicators (KPIs)

  • Achieving or exceeding CPL targets across campaigns.
  • Weekly improvements in ad performance metrics (CTR, ROAS, conversion rate).
  • Maintaining lead-to-sale quality ratios within company goals.
  • Timely and accurate campaign reporting and data analysis .

    • Ideal Candidate

  • You’re both a strategist and an executor — capable of managing a team while optimizing campaigns yourself.
  • You’re data-obsessed and constantly look for ways to improve performance through testing and analysis.
  • You understand that creative direction and analytics go hand-in-hand for success.
  • You’re proactive, accountable, and thrive in a fast-paced, performance-driven environment .

    • Why Join Us

  • Lead marketing for a fast-growing U.S. solar brand with large-scale ad operations.
  • Strategic ownership — your work directly impacts company revenue and growth.
  • Collaborate with a creative, analytical, and ambitious team focused on results.
  • Competitive compensation package and opportunities for long-term growth .
  • Exposure to cutting-edge ad strategies, automation tools, and high-value campaigns in the U.S. market.
    • Create a job alert for this search

    Performance Marketing Manager • Nagar, India