Performance Specialist
Publicis GroupeGandhinagar, IN30+ days ago
Job descriptionMonitor campaign performance daily and optimize for CTR, CPC, CPL, and ROI . Conduct A / B testing on creatives, audiences, and landing pages to improve conversion rates. Work with analytics tools (Google Analytics, Adobe Analytics, Appsflyer, etc.) to track performance and user journeys. Prepare and present performance dashboards and insights to business teams. Build and manage remarketing and lookalike audiences. Leverage BFSI customer data and insights for targeted segmentation and personalized campaigns. Stay updated with BFSI industry trends, ad policies, and compliance guidelines. Partner with product, CRM, and martech teams to enhance lead quality and conversion funnel. Support in media planning and budgeting across channels. Identify new growth opportunities, partnerships, or tools that can drive marketing efficiency. 1–5 years of hands-on experience in performance marketing (preferably BFSI / fintech / financial products). Proven experience with Google Ads, Meta Ads Manager, and Campaign Manager . Strong understanding of lead generation funnels, attribution models, and conversion tracking . Proficiency in Google Analytics, Tag Manager , and Excel / Data Studio dashboards. Working knowledge of App tracking tools (Appsflyer, Adjust, Branch) is a plus. Ability to manage monthly media budgets and deliver ROI targets. Analytical mindset with strong problem-solving and communication skills. Knowledge of RBI / IRDAI / SEBI advertising compliance guidelines is an advantage. Bachelor’s or Master’s degree in Marketing, Business, or related field. Experience with fintech, insurance tech, or NBFC brands preferred. Google Ads or Meta Blueprint certification will be an added advantage.
Key Responsibilities :
Campaign Strategy & Execution
- Plan, execute, and manage end-to-end paid marketing campaigns across Google Ads, Meta (Facebook / Instagram), .
- Drive lead generation, app installs, or product sign-ups for BFSI products (loans, insurance, credit cards, savings accounts, etc.).
- Collaborate with internal stakeholders and creative teams to develop compelling ad copies and landing pages.
Optimization & Analytics
Audience & Channel Management
Collaboration & Growth Initiatives
Key Skills & Requirements :
Preferred Qualifications :
Create a job alert for this search
Performance Specialist • Gandhinagar, IN
Related jobs
%20Pvt.%20Ltd.)
- Promoted
Presales Specialist
Peoplefygandhinagar, gujarat, in We are looking for an experienced and dynamic Senior SCM Presales Consultant (Order Management) for one of our reputed client.
Anywhere in India (Pune, Mumbai, Bangalore, Hyderabad, Chennai, Gurgaon...Show moreLast updated: 3 days ago
- Promoted
Performance Marketing Lead
Analytix Business Solutions (India) Pvt. Ltd.Ahmedabad, Republic Of India, IN Businesses of all sizes are faced with a rapidly changing competitive environment.Companies that possess both the ability to successfully navigate obstacles and the agility to react to market condi...Show moreLast updated: 25 days ago
- Promoted
Performance Specialist
Publicis GroupeAhmedabad, IN Plan, execute, and manage end-to-end paid marketing campaigns across.Google Ads, Meta (Facebook / Instagram),.BFSI products (loans, insurance, credit cards, savings accounts, etc.Collaborate with int...Show moreLast updated: 30+ days ago
- Promoted
Logicode - Specialist - Performance Marketing
Logicode.IncAhmedabad, India Performance Marketing Specialist (Meta & Google Ads) Logicode Inc.Highway, Ahmedabad Shift : UK Shift (1 : 00 PM 10 : 00 PM) Wo...Show moreLast updated: 30+ days ago
- Promoted
Performance Marketing Specialist
ConfidentialAhmedabad, India Kartik Satasiya, has swiftly emerged as a dynamic leader in the healthcare sector.The company thrives across two robust verticals : .
Zealmax Ortho : With over 15 years of expertise, Zealmax Ortho is a...Show moreLast updated: 30+ days ago
- Promoted
Senior Performance Marketer
PU PrimeAhmedabad, IN We are seeking a highly skilled.Senior Performance Marketing Manager.This role requires expertise in acquiring high-quality trader leads, optimizing.
The ideal candidate will have managed large budg...Show moreLast updated: 6 days ago
- Promoted
- New!
Performance Marketer
GIRAFahmedabad, gujarat, in Giraf is seeking a skilled Performance Marketer to join our dynamic team.The ideal candidate will be responsible for planning, executing, and analyzing paid marketing campaigns across platforms lik...Show moreLast updated: 17 hours ago
- Promoted
Marketplace Optimization Specialist
Your SellerAhmedabad, Republic Of India, IN We are looking for a few Amazon Specialists to join our team.You will manage our clients’ accounts on Amazon and solve any arising doubts or queries.
As an Amazon Specialist, you should have excelle...Show moreLast updated: 24 days ago
- Promoted
Performance Marketing Specialist
Prudent Corporate Advisory Services Ltd.Ahmedabad, Republic Of India, IN Prudent Corporate Advisory Services Ltd is looking for a Paid Marketing Executive at Ahmedabad location.Plan, launch, and optimize performance marketing campaigns across Google Ads, Meta Ads, and L...Show moreLast updated: 30+ days ago
- Promoted
Specialist-Planning and Performance
ConfidentialAhmedabad, India Specialist - Planning & Performance.Ahmedabad, INDIA | Position Code : 1212XS.We are looking for a Specialist - Planning & Performance, who thrives in a high performance and fast paced technical env...Show moreLast updated: 10 days ago
- Promoted
- New!
Media Performance Engineer
Tata Consultancy ServicesAhmedabad, IN Role • • : Media Performance Engineer.Required Technical Skill Set : Media Performance Engineer.Desired Experience Range : 5 - 7 yrs.
Notice Period : Immediate to 90Days only.We are currently planning to ...Show moreLast updated: 4 hours ago
- Promoted
- New!
Sports-Tech Specialist
Carnot Research Pvt LtdAhmedabad, IN We are looking for a passionate sports professional who is eager to explore and contribute to the application of technology in sports while also engaging in marketing, strategy, and business develo...Show moreLast updated: 5 hours ago
- Promoted
Trainer Success & Onboarding Specialist (AI Performance Coach Ecosystem)
JOB READY TrainersAhmedabad, IN We are the world’s largest AI-powered Performance Coach network.Your role is to onboard trainers across India and globally, show them how JobReady Practice Labs work, activate them, get them to cre...Show moreLast updated: 1 day ago
- Promoted
Sales Performance Analyst
Gopani Product Systems Pvt LtdAhmedabad, Republic Of India, IN The ideal candidate is a team player who will be responsible for working with company data in various business areas.Specific responsibilities include reporting metrics, analyzing methodologies, su...Show moreLast updated: 4 days ago
- Promoted
Performance Marketing Specialist
PetpoojaAhmedabad, Republic Of India, IN Plan and execute digital marketing campaigns across various channels in various countries, with a focus on PPC, social media advertising (Google, Facebook, Instagram, LinkedIn), and programmatic ad...Show moreLast updated: 20 days ago
- Promoted
Revenue Cycle Specialist
SpeedBirdServices - Medical Billing CompanyAhmedabad, Republic Of India, IN SpeedBirdServices is a medical billing company located in Ahmedabad, providing efficient revenue cycle management solutions to healthcare providers.
With over 10 years of experience, we offer person...Show moreLast updated: 30+ days ago
- Promoted
Performance Marketing Manager
DigivanaAhmedabad, Republic Of India, IN Digivana is a fast-growing digital advertising agency helping brands achieve measurable growth through performance-driven campaigns.
We specialize in programmatic media buying, in-app advertising, a...Show moreLast updated: 5 days ago
- Promoted
Performance Marketing Specialist
UltraCare PROAhmedabad, Republic Of India, IN Kartik Satasiya, has swiftly emerged as a dynamic leader in the healthcare sector.The company thrives across two robust verticals : .
Zealmax Ortho : With over 15 years of expertise, Zealmax Ortho is a...Show moreLast updated: 5 days ago