Paid social manager

About Growth BuddyWe are a UK-based company that matches the finest remote talent with startups based in the UK, Europe and the US. As part of this, we find and interview remote talent worldwide and introduce them to businesses. We work with start-ups and agencies in various segments; some of our current customers specialise in marketing, fintech and Saa S services.Role typeFull-time and fully remote (4pm - 1am IST)Salary range₹12 L - ₹17 L per yearWhat you'll be doingOwning paid social campaigns from the "here's what we should do" stage all the way through to "look at these results" across Meta, Tik Tok and beyondManaging real budgets and running the kind of tests that actually tell you something useful about what makes people click, convert, and come back for moreBuilding custom audiences and lookalikes that feel like you've got a direct line to exactly who needs to see these adsLiving in the metrics (CPC, CPA, CTR, ROAS) and using what they're telling you to make smart calls on where to spend more and where to switch things upPartnering with creative teams to turn ideas into ads that make people stop mid-scroll and actually do somethingTranslating campaign data into reports that clients actually want to read – showing wins, opportunities, and what's next in a way that makes senseGetting into the technical weeds (pixels, tracking, bidding strategies) because you know that's where the magic happens between average campaigns and the ones that really deliverStaying sharp on platform updates and new features so you're always ahead of what's working right nowWho you areHave 3+ years running paid social campaigns and can navigate Meta Ads Manager like you built it yourselfLove the detective work of digging into data, spotting patterns, and figuring out your next winning moveCan explain what's happening in a campaign to anyone – from the person who lives and breathes performance marketing to the one who just wants to know if it's workingStay cool when priorities shift and see problems as the interesting kind of challenge rather than the stressful kindThink differently when the standard playbook isn't cutting it, and get that little buzz when you spot something in the data that changes everythingActually read those platform update emails because you're curious about what's new and how to use it to your advantageThrive in agency life – the variety, the pace, the fact that Monday looks nothing like Wednesday, and you're working across brands that keep things interestingBonus points forTime spent running Tik Tok Ads, Ads, Reddit Ads or Snapchat Ads where you've delivered results worth celebratingExperience with e-commerce brands Using tools like Google Analytics or AtriaKnow-how with CRM integrations and turning customer data into targeting that feels personalApplication process : Discovery call - to understand your motivationsTechnical task & discussion - to evaluate your key skills for this role.Final interview with clientGrowthbuddy benefits : Freedom to work remotely from anywhere in India28 days of annual leave (including your local public holidays)Health and well-being allowanceAnnual learning and development allowanceRemote work setup allowanceMonthly 1 : 1 career coaching sessions