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Performance Creative Strategist

Performance Creative Strategist

Floral Art by NandiniBengaluru, Karnataka, India
15 days ago
Job description

Performance Creative Strategist

Location : RMV 2

Stage, Bengaluru (Next to New BEL Road)

Type : Full-time, In-Office, 10am-6pm, Monday to Saturday

Experience : 2–5 years in performance creative strategy or ad copywriting for D2C brands

Compensation : Based on experience

About Us

Floral Art by Nandini is a fast-growing D2C home decor brand loved for its elegant, handcrafted pieces that elevate everyday living. Our storytelling is honest, emotionally resonant, and deeply Indian. We're now hiring a Creative Strategist who can turn our products into scroll-stopping stories that sell.

What You'll Do

1. Craft Winning Ad Angles & Scripts

  • Build creative strategies for Meta (Facebook / Instagram) ad campaigns across awareness levels
  • Ideate ad angles for products using emotional, functional, gifting, and aesthetic hooks
  • Write compelling hooks, headlines, primary texts, and video scripts that drive conversions

2. Own the Creative Funnel

  • Map creatives to TOF / MOF / BOF stages with a data-backed approach
  • Collaborate with video editors and designers to bring ad concepts to life
  • Maintain a structured creative testing calendar

    • 3. Write with Purpose

  • Craft copy that feels human, not robotic. Conversational, emotional, and sharp.
  • Adapt tone and storytelling for Indian women aged 35–65 — our core audience

    • 4. Analyze, Test, Repeat

  • Track creative performance (thumb stop rate, CTR, ROAS) with the growth team
  • Iterate quickly based on ad data and customer response
  • Reverse-engineer what works and systematize it

    • You’re a Fit If You…

  • Have 2-5 years’ experience in creative strategy, performance copywriting, or D2C marketing
  • Have worked on Meta ads (not just organic or branding content)
  • Know how to write AND visualize a high-performing ad
  • Thrive in a fast-paced, feedback-driven start-up environment
  • Bonus : Experience writing for an Indian home / lifestyle / beauty / fashion audience
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    Creative Strategist • Bengaluru, Karnataka, India