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Growth Marketer – Brand & Acquisition
Growth Marketer – Brand & AcquisitionRuDo Wealth • Bengaluru, Karnataka, India
Growth Marketer – Brand & Acquisition

Growth Marketer – Brand & Acquisition

RuDo Wealth • Bengaluru, Karnataka, India
12 hours ago
Job description

Location : Bangalore, Karnataka

Role : Growth Marketer – Brand & Acquisition

Experience : 4-7 years

Employment Type : Full-Time (On-site)

About RuDo Wealth

RuDo is a digital wealth platform designed for mass affluent NRIs who want to build long-term wealth effortlessly. Our app combines automated portfolio management, with hyper-personalized experience through data-driven investing and dynamic approach to help users achieve financial independence seamlessly.

Our mission is to simplify wealth-building by democratizing financial advisory, making it accessible, affordable, and personalized.

Job Summary

We’re looking for a Growth Marketer who is equally strong in brand storytelling and performance marketing . You’ll build the RuDo narrative across all channels, define how people perceive our brand, and execute measurable growth campaigns to drive adoption.

This is a unique role where you will operate as a one-person marketing engine , driving both the creative and the analytical sides of marketing. You'll work directly with founders across brand, content, acquisition, and retention.

1. Brand Positioning & Storytelling

  • Shape how RuDo is perceived across all touchpoints.
  • Build a clear, trust-driven communication style for NRIs.
  • Develop brand narratives around global + India investing, wealth building, and cross-border financial life.
  • Ensure messaging stays premium, consistent, and emotionally relevant.

2. Growth & Performance Marketing

  • Plan and run campaigns on Meta, Google, and .
  • Optimize CAC, activation rate, and ROI.
  • Build landing pages and run A / B tests to improve conversions.
  • Lead ASO and app-store messaging for downloads and trust.
  • 3. Content Leadership

  • Create monthly content calendars for Instagram, YouTube, and .
  • Write scripts, hooks, captions, and educational content.
  • Oversee creators and influencers in the NRI + finance space.
  • Maintain a premium visual identity with the design team.
  • 4. Communication & PR

  • Work with PR partners for media exposure and founder-led storytelling.
  • Build narratives around trust, regulation, cross-border investing, and wealth journeys.
  • Write crisp brand communication for website, emails, notifications, ads, etc.
  • 5. Analytics & Insights

  • Track funnel metrics using GA4, Firebase, Mixpanel, and internal dashboards.
  • Run weekly experiments to understand user behavior and improve activation.
  • Improve onboarding flows with product team to increase first-investment conversion.
  • Required Skills

  • 4–7 years of experience in growth, brand marketing, or full-stack digital marketing.
  • Strong copywriting and narrative-building ability.
  • Experience with paid acquisition (Meta, Google).
  • Understanding of performance metrics, funnels, and retention.
  • Ability to create marketing ideas that are strategic, emotional, and conversion-focused.
  • Experience in fintech, wealth-tech, or NRI-focused markets (a plus).
  • Comfortable operating independently, with founders, in a fast-moving environment.
  • What We Offer

  • Competitive salary in growing fintech startup
  • Mission-driven culture democratizing wealth creation
  • Cutting-edge technology stack and rapid innovation environment
  • Leadership opportunities with direct product impact
  • Ready to build the future of wealth management technology?

    Join us in empowering NRIs to achieve financial independence through innovative mobile solutions.

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    Growth Marketer • Bengaluru, Karnataka, India

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