Creative Producer- Youtube

ConfidentialMumbai, India

17 hours ago

Job description

About the Role :

Pinkvilla is looking for a Senior Creative Producer- Social Video to lead the ideation, scripting, and production of engaging video content across Pinkvilla's social platforms. The ideal candidate should bring strong creative instincts, digital-first storytelling skills, and hands-on production experience to deliver content that resonates with diverse audiences.

Key Responsibilities :

Conceptualize & Produce : Develop original video concepts and scripts tailored for Pinkvilla's digital platforms, ensuring alignment with brand tone, audience interests, and platform-specific formats.
End-to-End Production : Oversee all aspects of video creation — from ideation, research, scripting, and storyboarding to on-ground production and post-production.
Cross-Team Collaboration : Work closely with editorial, creative, and social media teams to plan and execute a content calendar aligned with current trends and platform insights.
Post-Production Supervision : Partner with video editors to guide the editing process, ensuring strong storytelling, quality output, and brand consistency.
Platform Optimization : Monitor performance analytics across platforms; use insights to refine content strategy, enhance engagement, and optimize titles, thumbnails, captions, and tags for maximum reach.
Trendspotting & Innovation : Stay updated on evolving digital trends, emerging content formats, and platform updates; proactively introduce new ideas to keep Pinkvilla's content fresh and relevant.
Team Leadership : Lead, mentor, and manage a team of creative producers, editors, and interns to ensure smooth execution, timely delivery, and consistent creative output.
Promotional Planning : Collaborate with social media and marketing teams to design platform-specific promotional and distribution strategies for every video.
Audience Understanding : Conduct audience and competitor analysis to gauge viewer behavior and identify opportunities for growth and differentiation.

Qualifications & Skills :

Bachelor's degree in Media, Communications, Film, or a related field.

Minimum 6 years of experience in digital content production, preferably for entertainment or lifestyle platforms.

Strong scripting, storytelling, and production skills tailored for short-form and long-form digital content.

Proven experience in leading and managing creative teams, overseeing multiple projects, and ensuring high production standards.

Deep understanding of social media ecosystems — YouTube, Instagram, Snapchat, and Facebook — including algorithms, analytics, and audience engagement practices.

Proven ability to manage multiple projects and closely work with production teams end-to-end.

Excellent creative judgment with an eye for detail, pacing, and visual quality.

Strong communication and organizational skills.

Passion for entertainment, pop culture, and digital media trends.

Skills Required

Scripting, Storytelling, Team Leadership

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Creative Producer • Mumbai, India