Job : Head of Marketing
Experience : 8 -12 yrs Salary : - 22 - 26 LPA Location : Gurgaon, Haryan
About Spyne :
- At Spyne, we are transforming how cars are marketed and sold with cutting-edge Generative AI. What started as a bold idea-using AI-powered visuals to help auto dealers sell faster online-has now evolved into a full-fledged, AI-first automotive retail ecosystem.
- Backed by $16M in Series A funding from Accel, Vertex Ventures, and other top investors, we're scaling at breakneck speed :
- Launched industry-first AI-powered Image, Video & 360- solutions for Automotive dealers
- Launching Gen AI powered Automotive Retail Suite to power Inventory, Marketing, CRM for dealers
- Onboarded 1500+ dealers across US, EU and other key markets in the past 2 years of launch
- Gearing up to onboard 10K+ dealers across global market of 200K+ dealers
- 150+ members team with near equal split on R&D and GTM
Role Overview :
We're hiring a Head of Marketing to lead Spyne's global marketing engine across product, performance, brand, and community. This is a senior leadership role owning everything from pipeline creation to category definition. You'll lead a high-performance team, partnr closely with Sales, Product, and CS, and build the strategy and execution muscle to scale Spyne from $5M to $20M+ ARR.
Location : Gurugram (Work from Office, 5 days a week)
Role : Full-time. Head of Marketing
Key Responsibilities :
1.Product Marketing :
Own positioning, messaging, and value propositions across product linesLead product launches and GTM in partnership with Product and SalesCreate persona-driven collateral : decks, one-pagers, use cases, and battlecardsConduct competitor benchmarking and win / loss analysisDrive in-product comms and feature adoption strategies2.Demand Generation :
Own global pipeline generation through paid, SEO, content, ABM, and emailBuild full-funnel campaigns optimized for MQL, SQL, and ARR targetsSet up attribution, analytics, and campaign automation using HubSpot (or equivalent)Partner with Sales to improve MQL- SQL conversion and feedback loopsHire and lead performance marketers, campaign managers, and content specialists3.Brand, PR & Communications :
Define and evolve Spyne's brand in U.S., EU, and India marketsLead PR for launches, funding, partnerships, and founder featuresBuild and manage media relationships, PR agencies, and analyst networksDrive thought leadership via content, panels, podcasts, and opinion articlesYou're a great fit if you've :
Built and scaled full-funnel marketing engines-owning brand, product marketing, and demand generationLaunched GTM for new products or markets, especially in the U.S. or other developed geographiesOwned a pipeline target and delivered measurable revenue impact from marketing-led effortsRun integrated campaigns across paid, content, SEO, events, and email-and tracked attribution to the dollarWritten positioning and messaging from scratch, and equipped Sales with pitch decks, one-pagers, and battlecardsBuilt organic momentum-through campaigns, content, community, or thought leadershipCreated buzz and press by crafting angles journalists care about, and getting top-tier coverage without relying solely on agenciesRolled up your sleeves to get from zero to 100 engaged users in a vertical, using storytelling, hustle, and listeningBuilt or nurtured customer communities or advocacy programs-whether it was called that or notref : iimjobs.com)
