Digital CRM Manager - eCommerce

Job Description

• Drive Account based marketing campaigns for existing / dormant customers. Work on the CRM calendar with an Omni-channel approach.
• Plan and design the automated CRM journeys to drive enhanced engagement with the users
• Drive and monitor WAU / MAU Conversion for different types of users
• Own the product adoption metrics for Engagement product line (Engagement, CRM, Loyalty program, Feedback)
• Set-up internal processes and marketing strategies basis customer segmentation
• Draw insights from quantitative and sentiment analysis and leverage these findings across marketing and product domains to solve for customer engagement and churn metrics