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Global Marketing Manager

Global Marketing Manager

Buzznation - Experience Marketingkolkata, India
4 days ago
Job description

About Us

Buzznation is a US, UK and India based leading  events and exhibit build company , specializing in designing, fabricating, and managing world-class event environments, trade show booths, and brand experiences. We partner with top brands to create unforgettable live and virtual experiences.

We’re looking for a  creative, data-driven, and hands-on Marketing Manager  to elevate our brand, drive engagement, and generate qualified leads through strategic marketing initiatives.

Key Responsibilities

Digital Marketing & Social Media

  • Develop and execute social media strategies across  LinkedIn, Instagram, and X (Twitter)  to increase brand awareness, engagement, and lead generation.
  • Create, schedule, and manage high-quality content — including videos, reels, posts, stories, and infographics.
  • Track social media analytics, optimize performance, and report on key metrics.
  • Engage with audiences, respond to inquiries, and manage the company’s online reputation.

Content Creation & Brand Development

  • Produce engaging  videos, case studies, blogs, and visual content  that showcase our event builds, client success stories, and capabilities.
  • Ensure all marketing materials reflect a consistent  brand tone, visual identity, and message .
  • Work closely with the design and production teams to document projects and capture content from live events.

    • Email & CRM Marketing

  • Plan, design, and execute  email campaigns  targeting existing clients and prospective leads.
  • Develop  newsletters , promotional campaigns, and event invitations.
  • Manage and maintain CRM databases to ensure accurate contact segmentation and follow-ups.
  • Monitor and report on campaign performance, open rates, and conversions.

    • Strategy & Lead Generation

  • Develop and implement an integrated  marketing strategy  aligned with company goals and sales objectives.
  • Work closely with the sales team to create marketing materials that support new business development.
  • Research and identify  industry trends, competitors, and opportunities  to position the company effectively.
  • Manage  digital advertising campaigns  (Google Ads, LinkedIn Ads, etc.) to drive qualified traffic and leads.

    • Analytics & Reporting

  • Track, analyze, and report on KPIs across all channels (social, web, email, and ads).
  • Use insights to refine campaigns, optimize spend, and improve ROI.

    • Qualifications

  • Bachelor’s degree in  Marketing, Communications, or a related field .
  • 5–10 years of marketing experience, preferably in  events, experiential marketing, design, or B2B sectors .
  • Strong knowledge of  social media management tools  (e.g., Hootsuite, Later, Buffer) and  analytics platforms .
  • Experience with  email marketing software  (e.g., Mailchimp, HubSpot, ActiveCampaign).
  • Proficiency in  video editing and content creation tools  (Canva, Adobe Creative Suite, CapCut, etc.).
  • Excellent written and verbal communication skills.
  • Creative mindset with a strong attention to detail and ability to manage multiple projects.
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    Marketing Manager • kolkata, India

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