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D2C Growth Manager
D2C Growth ManagerWhat's Up Wellness • Faridabad, India
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D2C Growth Manager

D2C Growth Manager

What's Up Wellness • Faridabad, India
4 days ago
Job description

About Us :

What’s Up Wellness is transforming the health & wellness industry with our premium, easy-to-consume gummy supplements. Ranked #2 by Inc42 as India’s fastest-growing D2C brand, we are committed to delivering holistic wellness experiences. Join us in our mission to make wellness fun and accessible! We are looking for a data-driven D2C Growth Manager to scale our online revenue, optimize customer journeys, and lead end-to-end growth initiatives across acquisition, retention, and performance.

Roles & Responsibilities :

  • Drive end-to-end growth of the D2C business, including revenue, profitability, and unit economics.
  • Responsible for meeting monthly / quarterly / annual targets for the brand website.
  • Manage digital acquisition, performance marketing, and channel efficiency across paid, affiliate, and influencer channels.
  • Lead retention, CRM, and lifecycle strategies across Email, SMS, WhatsApp, Push, and loyalty / referral programs.
  • Own CRO, run A / B experiments, improve website / landing page funnels, and work with tech / design for UX upgrades.
  • Monitor customer experience, logistics, cancellations / RTO reduction, and collaborate with CX teams.
  • Build dashboards, track KPIs, analyse performance data, and drive decision-making through insights.

Requirements :

  • 3–6 years of experience in D2C, ecommerce, or consumer internet brands.
  • Strong understanding of performance marketing, retention, analytics, and CRO.
  • Hands-on experience with tools like Shopify, WebEngage, GA4, and ad platforms.
  • Strong analytical and problem-solving mindset with cross-functional execution skills.
  • Comfortable owning P&L outcomes and working in fast-paced, experiment-driven environments.
  • Why Join Us?

    c Be part of India’s fastest-growing D2C brand in wellness.

  • Work in a dynamic, fast-paced environment with a young, passionate team.
  • Ownership & growth opportunities.
  • Competitive salary + perks in a high-impact role .
  • Shape the future of innovative health & wellness products .
  • Create a job alert for this search

    Growth Manager • Faridabad, India

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