Head - Marketing - Hospital

A Head of Marketing for a hospital is a strategic leadership position focused on developing, implementing, and managing comprehensive marketing and communications strategies to enhance the hospital's reputation, attract patients, and drive organizational growth. This role requires a unique blend of business acumen, digital marketing expertise, and sensitivity to the complexities of the healthcare industry.

Key Responsibilities

1. Strategic Marketing Leadership : Develop and implement data-driven, long-term and annual marketing plans that align with the hospital's strategic goals and growth objectives.

2. Brand Management & Reputation : Oversee the cultivation and protection of the hospitals brand image. Ensure consistent, high-quality messaging across all internal and external communication channels.

3. Digital Transformation & Engagement : Champion digital marketing efforts, including search engine optimization (SEO), paid advertising (PPC), social media, content marketing, and website / CRM management to maximize online visibility and patient acquisition.

4. Team Leadership & Mentorship : Recruit, lead, and mentor the marketing and communications team. Foster a culture of collaboration, creativity, and accountability.

5. Budget Management & ROI Analysis : Manage the departmental budget effectively,track key performance indicators (KPIs), and present regular reports on the return on investment (ROI) of marketing campaigns to senior leadership.

6. Market Research & Competitive Analysis : Monitor healthcare market trends, patient feedback, and competitor activities to identify new opportunities, service line growth areas, and potential challenges.

7. Public Relations & Crisis Communications : Serve as a key liaison for media relations and manage external communication strategies, including developing crisis communication plans when necessary.

8. Physician & Internal Relations : Collaborate closely with physicians, department heads, and administrative staff to develop targeted service line marketing plans and ensure a unified brand message.

9. Compliance & Ethics : Ensure all marketing collateral, campaigns, and patient outreach efforts strictly adhere to healthcare regulations, including HIPAA and ethical advertising guidelines.

Qualifications & Experience

• Education : Bachelor's degree in Marketing, Business, Journalism, Communications, or a related field required. A Master of Business Administration (MBA) or Master of Health Administration (MHA) is highly preferred.
• Experience : A minimum of 10-15 years of progressive marketing experience, with at least 4-5 years in a senior leadership or management capacity.
• Industry Experience : Essential proven experience within a hospital, healthcare system, or related medical industry environment.
• Skills : Strong analytical ability, excellent written and verbal communication skills, superior project management capabilities, and proficiency with marketing technology stacks (e.g., Google Analytics, CRM software, marketing automation platforms).
• Leadership : Demonstrated ability to lead cross-functional teams, influence stakeholders at all levels, and manage multiple projects simultaneously in a fast-paced environment.

Key Attributes

(ref : iimjobs.com)