Brand Manager
LytegenChandigarh, India22 hours ago
Job descriptionDefine and maintain the brand tone, color palette, and storytelling themes across all posts Develop a monthly social media calendar aligned with campaigns, launches, or events Ensure every post supports brand positioning and emotional appeal (not random posting) Write engaging captions (hooks, CTAs, storytelling) that stop scrolls Coordinate with designers, video editors, and copywriters to ensure high-quality creatives Create content briefs that are clear, data-driven, and aligned with audience psychology Stay on top of trends, sounds, and formats to keep brand content fresh but relevant Actively engage with followers, respond to DMs / comments strategically Build influencer partnerships, collaborations, and user-generated content loops Monitor brand mentions and sentiment - protect and grow brand image daily Track KPIs : reach, engagement, follower growth, CTR, retention rate, and conversions Prepare weekly and monthly reports with actionable insights (not just numbers) Run small-scale ad experiments (boosts, engagement campaigns, lookalike testing) Analyze competitor brands and reverse-engineer what's working Plan and execute campaigns that connect emotionally - not just promote offers Work closely with the performance marketing team for alignment between paid + organic Suggest new brand collabs, partnerships, and opportunities for storytelling expansion 2-4 years experience managing brand social media Has built or scaled at least one brand page organically (show proof) Understands content hooks, retention psychology, and storytelling tone Follows brands like Nike, Duolingo, CRED, and knows why they work - not just how
Brand Manager
About the job : Mission :
- Build and scale the brand's voice, visibility, and trust across all major social channels.
- This person should make your brand feel alive - visually, emotionally, and strategically.
- They handle both creative direction and analytical execution.
Core Responsibilities :
Brand Identity & Strategy :
Content Creation & Execution :
Community & Engagement Management :
Performance Analysis & Growth Optimization :
Brand Campaign Leadership :
Ideal Background :
(ref : iimjobs.com)
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Brand Manager • Chandigarh, India
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