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Social Media Marketing Specialist
Indian Silk House AgenciesKolkata, West Bengal, India2 days ago
Job description1–3 years’ experience in social‑media management or influencer marketing (fashion / retail preferred) Strong written / verbal communication Hands‑on proficiency with Canva, Photoshop or similar graphic‑creation tools Experience with social‑analytics platforms (Instagram Insights, Facebook Insights, etc.) Self‑starter attitude with excellent organizational and multitasking abilities Creative mindset, keen eye for aesthetic detail and passion for ethnic‑fashion storytelling Be part of a rapidly growing brand with deep roots in craftsmanship Collaborate with a tight‑knit in‑house marketing team Opportunity to shape and scale our social & influencer strategy from the ground up
Job Description
Allsilks is India’s leading luxury silk & ethnic‑wear brand, serving over 3 lakh customers worldwide. We’re seeking a Social Media Executive for day‑to‑day social presence and build high‑impact influencer partnerships that drive brand awareness and engagement.
Responsibilities
- Plan, create and schedule engaging content for Instagram, Facebook, and other channels
- Monitor and respond to comments, messages and mentions to foster community engagement
- Identify, reach out to and negotiate collaborations with relevant fashion influencers and creators
- Coordinate deliverables and ensure timely campaign execution
- Assist in the rollout of social‑driven promotions, contests and story takeovers
- Stay on top of ethnic‑fashion trends, platform features and competitor activity
Qualifications
Why Allsilks?
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Social Media Specialist • Kolkata, West Bengal, India
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