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Social Media Marketing Specialist

Social Media Marketing Specialist

Indian Silk House AgenciesKolkata, West Bengal, India
1 day ago
Job description

Job Description

Allsilks is India’s leading luxury silk & ethnic‑wear brand, serving over 3 lakh customers worldwide. We’re seeking a Social Media Executive for day‑to‑day social presence and build high‑impact influencer partnerships that drive brand awareness and engagement.

Responsibilities

  • Plan, create and schedule engaging content for Instagram, Facebook, and other channels
  • Monitor and respond to comments, messages and mentions to foster community engagement
  • Identify, reach out to and negotiate collaborations with relevant fashion influencers and creators
  • Coordinate deliverables and ensure timely campaign execution
  • Assist in the rollout of social‑driven promotions, contests and story takeovers
  • Stay on top of ethnic‑fashion trends, platform features and competitor activity

Qualifications

  • 1–3 years’ experience in social‑media management or influencer marketing (fashion / retail preferred)
  • Strong written / verbal communication
  • Hands‑on proficiency with Canva, Photoshop or similar graphic‑creation tools
  • Experience with social‑analytics platforms (Instagram Insights, Facebook Insights, etc.)
  • Self‑starter attitude with excellent organizational and multitasking abilities
  • Creative mindset, keen eye for aesthetic detail and passion for ethnic‑fashion storytelling
  • Why Allsilks?

  • Be part of a rapidly growing brand with deep roots in craftsmanship
  • Collaborate with a tight‑knit in‑house marketing team
  • Opportunity to shape and scale our social & influencer strategy from the ground up
  • Create a job alert for this search

    Social Media Specialist • Kolkata, West Bengal, India

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